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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
WOW Revisited Again is John Luka’s ultra-commercial take on the classic Biddle trick. You fairly show four candidates and let a helper name any number 1–4; the thought-of card melts away from the packet and reappears reversed in the deck. Clean, interactive, no knuckle-busting—perfect for walk-around or camera.
Scrambled Cards is Javi Benítez’s jaw-dropping Triumph. You openly mix face-up into face-down; with one fair turn, the entire deck rights itself—then BOOM: pristine new-deck order. Elegant, impossible, theater-ready. Tap Watch Preview to see the chaos melt into perfection. The training teaches every detail and nuance so this becomes your showstopper.
Invite your spectators to freely touch any cards in a spread. No forces—and when the selections are revealed, they form a perfect four-of-a-kind. Discover the hidden touches that make this stunning effect not just possible—but practical. Add this miracle to your repertoire and deliver jaw-dropping reactions with nothing more than a deck of cards.
Before he passed, Mike Gallo—son of the legendary Lou Gallo—shared a 5-part lecture series with CC Club members. In this rare and powerful training, Mike breaks down the iconic Gallo Pitch in detail—exactly as it was handed down from father to son.
Learn the mechanics, timing, and subtle touches that transform this classic sleight into a natural, deceptive weapon in your coin magic arsenal. This is your chance to learn the real work—straight from the source.
Join Adam Elbaum for a pre-summit lecture on his professional Ambitious Card Routine, packed with innovative ideas to elevate your magic. This lecture offers practical techniques and over a dozen additional insights to enhance your routines and amaze any audience, making it a must-see for any passionate magician.
Elevate your stage show with this versatile Alan Wakeling classic—rescued from Jim Steinmeyer’s vault. Spectators freely call out random number tiles…only to discover you predicted every choice in jaw-dropping fashion. Easy to master, impossible to explain, and tailor-made for big-impact theater magic. Add this powerhouse prediction to your repertoire today!
Spectator names any card, shuffles the deck, then freely plucks three “clue” cards—and in a stunning display of impromptu mind-reading, you zero in on their selection every time. Jason Dean’s Impossible Impromptu Revelations is pure, unprepared magic that plays anywhere and leaves everyone wondering, “How’d he do that?!”
Wagon Control puts the power in your hands: spread the deck face-up, let anyone freely name or touch a card, insert it square into the middle—and then, right under their noses, it’s found on top! Sleek, foolproof, and utterly baffling, Wagon Control is the ultimate “how’d you do that?!” moment for any card routine. Ready to leave them speechless?
Lectures
We’ve known Jon Armstrong for over 20 years and we’ve never seen anything like the stand-up secrets, real-world miracles and hard won wisdom Jon shared with our CC Club Members at part 2 of his once-in-a-lifetime CC Club Lecture. HINT:
Don’t Miss the final act, where Jon gave us the ultimate work on his most singular magic masterpiece.
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John Luka's "Michigan Monte" is a captivating gambling-themed routine inspired by the California gold rush era. Engage your audience as they attempt to follow the Ace of Clubs hidden among three blank cards. Join John as he unveils this easy-to-learn effect, perfect for any setting—whether using poker-sized or jumbo cards. Master "Michigan Monte" and discover why you should never try to beat a gambler at his own game!
Now you see it—now you don’t. In Mike Powers’ Invisible Card, a spectator freely cuts and shuffles, yet their thought-of card vanishes from the deck entirely… only to reappear as the “invisible” card you’ve set aside and snap back into view, reversed in the pack. Borrowed-deck friendly, brisk, and bulletproof, this bold premise plus undeniable proof sequence leaves jaws on the floor. Learn it today and make impossibility feel tangible.
Before he passed, Mike Gallo—son of the legendary Lou Gallo—shared a 5-part lecture series with CC Club members. In this rare and powerful training, Mike breaks down the iconic Gallo Pitch in detail—exactly as it was handed down from father to son.
Learn the mechanics, timing, and subtle touches that transform this classic sleight into a natural, deceptive weapon in your coin magic arsenal. This is your chance to learn the real work—straight from the source.
A fully shuffled deck is locked inside a wine glass and draped with a handkerchief—and when the cloth drops, the four Aces, one by one, have magically jumped to the front of the pack. Shared by Jim Steinmeyer and Robert Ramirez at CC, this stand-up card miracle delivers massive impact in an easy-to-learn routine your audience will never forget.
Watch the preview now and get ready to leave them speechless!
Jon Armstrong’s Chop Cup “Skill-Trick” reimagines the classic cup-and-ball as a participatory showstopper: demo playful “skills,” ratchet up the suspense, then produce three impossible appearances under an empty cup. Perfectly angle-safe for 300° audiences—crisp, captivating, and guaranteed to wow everyone.
Can you fool the cards, or do they always know the truth? In this engaging effect, your spectator can lie, tell the truth, or mix both—but the outcome is always astonishing. A modern twist on a classic favorite, this routine is as fun to perform as it is impossible to explain. Watch the full breakdown and add this powerful effect to your repertoire!
Discover the hilarious, mind-bending spelling trick that amazes your audience—while you struggle to make it work! Based on Edward G. Brown’s classic and perfected by David Williamson, this routine blends audience participation, clever structure, and a foolproof mnemonic for a truly unforgettable performance. Watch the full breakdown, master the setup, and add this must-learn effect to your repertoire!