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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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The Gallo Three-Fly (Hello Easy Amazement!) Mike performs and teaches the easiest and most astounding version of 3-Fly we've ever seen. He always thought the trick was too complex—so he built the perfect version so easy—anyone can do it.

A full coin act in under 3 minutes—built for real-world impact.

Kainoa Harbottle’s Tablehopper’s Quattro hits all the high notes: coin through table, coins across, vanishes, and surprise reappearances. It’s modular, powerful, and practical—perfect for close-up, walk-around, or online.

Minimal sleights. Maximum effect. Whether you’re just starting out or a pro looking to streamline, Quattro gives you the tools—and freedom—to make it yours.

Want to amaze and amuse? "Bughouse Poker" is the ultimate poker routine—sharp, witty, and packed with audience interaction. Loved by Aaron Fisher and Lee Asher, this classic from Lou Brooks is easy to learn and unforgettable to perform. Add this crowd-pleaser to your repertoire today!

Watch as three silver coins and a copper coin impossibly switch places—again and again—building to an astonishing finale inside a sealed brass box. This visual, mind-bending routine is perfect for close-up or parlor magic, leaving audiences in pure disbelief!

Four silver coins and four Chinese coins, each wrapped in separate handkerchiefs, instantly switch places—right in your spectators’ hands! This stunning, nearly self-working effect is perfect for parlor magic. Easy to learn, impossible to forget!

Master this effortless card transposition with expert guidance from the legendary Mike Gallo himself!

Mentored by the legendary Milt Kort, John Luka brings a master’s touch to the classic Coins Across. With perfect pacing and clarity, three coins travel invisibly from hand to hand—no fountain, just flawless, elegant magic.

Javi Benitez takes Vernon’s “Follow the Leader” and turns it into a theatrical powerhouse. With elegance, humor, and precision, he transforms a simple plot into a mind-bending experience—and a lesson in how great magic becomes unforgettable.

In this 38-minute deep dive, Aaron Fisher shares his most practical, visual, and deceptive applications of the Outjogged Herman Shift—including a bold new take on Roy Walton’s Going Bye Bye. Perfect for performers ready to elevate their routines with ultra-clean phases that look impossible—and feel undeniable.

A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!

Join Alexander Slemmer as he unveils a devious deck that redefines the "card to impossible location" plot. Easy to make, effortless to use—this clever tool delivers maximum impact with minimal effort. Perfect for pros and casual performers alike!

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