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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Doug Conn’s Dice Finder is a clever, character‑driven mystery that turns ordinary dice into a story of impossible coincidences. What starts as a playful roll evolves into a moment of shared astonishment—equal parts fun, charm, and smooth confidence. Perfect for close‑up performers who love magic that feels spontaneous yet lands with precision. Watch Dice Finder today and see why Doug Conn’s brand of wonder hits different.
Alain Nu’s “Howdy Doodle” is a powerful, real‑world demonstration of mind reading disguised as playful creativity. Three spectators freely imagine and draw simple doodles—symbols like a tree, a number, or a star—each folded, mixed, and chosen at random. Yet, impossibly, the final reveal matches a prediction Alain made before the effect even began. Blending subtle psychology, strong structure, and effortless audience interaction, Howdy Doodle transforms ordinary sketches into a memorable moment of pure intuition and astonishment.
Alain Nu reveals a smooth, deceptive glimpse control straight from Steve Draun—a move so casual it looks like nothing at all. The spectator calls “stop,” remembers a card, and within a heartbeat, the performer seems to see their thought hiding in a simple fan. Smooth, relaxed, and surgically clean, this is the kind of handling that makes real mindreading look and feel effortless. Watch it now and learn how invisible can truly look.
Mike Powers kicks off PM Principle with a razor-sharp twist on the classic “pick a card” effect—turning a familiar plot into a test-condition miracle. Blindfolded and driven by a “mathematical algorithm,” he locates not one but two chosen cards under impossibly fair conditions. Smart, cheeky, and deeply deceptive, this performance captures Mike’s signature mix of skill, structure, and sly charm—and it hits magicians and laypeople alike right between the eyes. Watch it now.
When most people hear “spoon bending,” they think trick or gimmick — but this lesson isn’t about that. It’s about tapping into the invisible energy that fuels every great performance. Alain Nu takes a single ordinary spoon and turns it into a meditation on focus, flow, and the power of intention. Watch this one — it’ll change the way you think about mental magic forever.
Alexander Slemmer shares the Popeye Popper Deck and turns classic card magic into practical perfection. With this ingenious setup, you can effortlessly reveal a selected card in nearly any impossible location you choose. It’s fast, foolproof, and built for maximum impact. Learn the prep, essential handling, and why pros love it for delivering miracles that feel completely hands-off. Watch today and add this powerhouse to your repertoire!
Lectures
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
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Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!
Jonathan Levit shares his deceptively simple yet powerful card miracle, A Card and a Number, where everything happens in the spectator’s hands. After shuffling, dealing into piles, and freely thinking of a card, the deck is mixed beyond any possible control. Yet despite the chaos, Jonathan reveals the thought-of card lands exactly at the thought-of number—an impossible coincidence that feels completely hands-off and utterly baffling. Watch it now.
Danny Archer pulls out a silk handkerchief and stuffs it through his fist — and right before your eyes, it changes color. Then he does it again, sleeves rolled up, nothing to hide. Clean, visual, and utterly baffling, this walk-around worker plays big in any setting. Danny shows you all the details on how to build and achieve this perfect opener for stage or close-up. Watch it today.
Alain Nu’s “Howdy Doodle” is a powerful, real‑world demonstration of mind reading disguised as playful creativity. Three spectators freely imagine and draw simple doodles—symbols like a tree, a number, or a star—each folded, mixed, and chosen at random. Yet, impossibly, the final reveal matches a prediction Alain made before the effect even began. Blending subtle psychology, strong structure, and effortless audience interaction, Howdy Doodle transforms ordinary sketches into a memorable moment of pure intuition and astonishment.
Mike Powers kicks off PM Principle with a razor-sharp twist on the classic “pick a card” effect—turning a familiar plot into a test-condition miracle. Blindfolded and driven by a “mathematical algorithm,” he locates not one but two chosen cards under impossibly fair conditions. Smart, cheeky, and deeply deceptive, this performance captures Mike’s signature mix of skill, structure, and sly charm—and it hits magicians and laypeople alike right between the eyes. Watch it now.
When most people hear “spoon bending,” they think trick or gimmick — but this lesson isn’t about that. It’s about tapping into the invisible energy that fuels every great performance. Alain Nu takes a single ordinary spoon and turns it into a meditation on focus, flow, and the power of intention. Watch this one — it’ll change the way you think about mental magic forever.
John Luka’s magic hits hard because it’s been sharpened by decades of real-world performance. In Jazzed and Face Up, two small packets of cards trade places one by one—under increasingly impossible, squeaky-clean conditions. It’s smart, direct, and a total worker’s dream. Learn it once, and you’ll find yourself performing it every chance you get.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.
Spectator names any card, shuffles the deck, then freely plucks three “clue” cards—and in a stunning display of impromptu mind-reading, you zero in on their selection every time. Jason Dean’s Impossible Impromptu Revelations is pure, unprepared magic that plays anywhere and leaves everyone wondering, “How’d he do that?!”
Jeff Copeland’s Corner Pocket is the ultimate in-pocket coin vanish: place a borrowed half-dollar at your fingertips, give a quick squeeze—and it literally dives into your jacket pocket under stunned eyes. Then, with the same effortless flourish, you reverse it—pulling the very same coin back through the fabric for spectators to examine. No gimmicks, no awkward set-ups—just pure, fool-proof magic that plays perfectly in any walk-around or parlor setting.