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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Part two of Dani’s CC Living Room lecture was a true barn burner, packed with many powerful effects and taught with incredible clarity. Danny’s unique style and approach were among the greatest lessons of the evening, demonstrating how to elevate routines—many of which are self-working—to feel like absolute magic.
A spectator freely selects a classic film—and with just a few playful questions, you zero in on their thought with uncanny precision… before flipping reality on its head with a visual, laugh-out-loud transformation they never see coming. Daniel Chard’s DVD blends sharp mentalism, bold comedy, and a clever visual kicker into a practical, repeatable routine that hits hard in the real world. Direct, deceptive, and built for instant reset—this is a worker you’ll want in your set. Watch it today.
Gary Nealon takes John Hamman’s legendary Two Card Trick and turns it into a masterclass in pure, disarming impossibility—where a spectator makes a completely free choice… and reality quietly rearranges itself. With just two cards, the effect builds into a stunning moment where identities shift, backs change, and the impossible feels inevitable. Direct, psychological, and deeply deceptive. Watch it now and experience just how powerful two cards can be.
A wooden stir stick is clearly snapped—seen and heard—then sealed away… where the impossible happens. Spectators can feel and hear it break again and again, yet when everything is opened, the stick is unmistakably whole. No “restore” moment—just a lingering, unsettling question: did it ever break at all? Gregory Wilson’s Coffee Break is quick, visual, and perfectly built for real-world reactions—learn it and start bending reality today.
A card is freely stopped at, the deck is genuinely shuffled, and everything happens in the spectator’s hands. With no moves, no control, and no way back, they simply imagine their card turning over. When the cards are spread, one—and only one—has reversed… and it matches their thought exactly. Clean, hands-off, and impossible where it counts. Watch it now.
Larry Mota opens with a modular Color Stick routine packed with visual phases and a killer vanish, Mark LaBar takes a swing at Paul Richards’ Truth and walks away with the Conjurer Community Cup, and Bill Krupinsky fools the room with a deceptively simple card divination. Richie D elevates Paranormal with a casino-themed triple match, Todd Goldman tackles the demanding Tabary rope routine, and Michael Granoff closes with a six-year-in-the-making Ball & Glass that plays like a full theatrical piece. Jump into this Member Mastermind and walk away inspired to level up your own magic.
A clean, escalating take on the classic elevator plot—Aces through Four repeatedly dive to the bottom… then impossibly rise back to the top, one after another. Just when it feels familiar, the routine shifts gears into a surprising, visual finish that hits harder than expected. Direct, playful, and built for real-world reactions, this is a smart upgrade to a classic you’ll want in your hands. Watch it now.
Four freely selected cards vanish from the deck and reappear in different pockets—clean, direct, and impossible. Then it escalates: the entire sequence repeats faster, smoother… even hitting two cards at once for a stunning finish. Built for real-world performance with a confident, playful hook, this is a worker’s take on Travelers that feels as good as it looks. Watch it now.
From Helge Thun’s masterful Evidence of a Well Spent Life to Ben Seidman’s game‑changing Ring Watch Wonder, this Good, Bad & Ugly spotlights seven releases redefining what’s possible in magic today. Sleek, smart, and packed with real‑world impact — these are the effects setting new standards for pros and creators alike.
Lectures
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Hollywood editor and Emmy winner Tad Nyland brings 30 years of storytelling experience to the world of magic. In this special two-part session, Tad shows you how to craft a magic demo video that actually works — one that reflects your unique voice, grabs attention, and opens doors. Whether you’re aiming for gigs, TV, or just want to show your magic in the best light, this is the insider’s guide you’ve been waiting for.
Mike takes you on a whirlwind tour of powerhouse routines: cards fusing and splitting in midair, coins flying under impossible conditions, bills appearing out of nowhere, and even a Sharpie bending before their eyes. Packed with visual surprises, laugh-out-loud moments, and worker-ready miracles, these are routines you’ll use—and your audiences will never forget.
Michael Kaminskas packs Part 1 with real-world, grab-and-go miracles. Open with a visual case vanish, melt a business card through a rubber band, drop a signed coin into a sealed bottle, conjure a C-cell from the deck when you need an “out,” smash through a powerhouse 3-ball routine, and finish with a shocking “all blank” kicker. Practical, fast, and absolutely devastating.
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Part two of Dani’s CC Living Room lecture was a true barn burner, packed with many powerful effects and taught with incredible clarity. Danny’s unique style and approach were among the greatest lessons of the evening, demonstrating how to elevate routines—many of which are self-working—to feel like absolute magic.
In John Guastaferro’s All in Your Hands, two spectators freely mix and cut two packets of cards into four piles—without you ever touching the cards—and the top cards are revealed, one by one, to be the four Aces. Deceptively simple, entirely hands-off, and lightning-quick to learn, this spectator-cut-to-Aces routine is guaranteed to become your go-to astonisher.
In this fast-paced routine, Aaron Fisher delivers a powerhouse double sandwich display built to astonish. With inspired structure and refined handling influenced by Jack Birnman, this visual marvel combines clarity, speed, and surprise—showcasing how timeless techniques can create jaw-dropping moments.
Jim Steinmeyer’s A Case of Collusion turns a simple card selection into pure, stand-up theater. A spectator’s free choice meets an impossible prediction and a reveal so fair it feels supernatural. Every beat is engineered for clarity, pacing, and power—the kind of effect that commands a room and leaves nothing to explain. If you perform for an audience of any size, this is the one that makes them believe in real magic. Watch it today.
Wagon Control puts the power in your hands: spread the deck face-up, let anyone freely name or touch a card, insert it square into the middle—and then, right under their noses, it’s found on top! Sleek, foolproof, and utterly baffling, Wagon Control is the ultimate “how’d you do that?!” moment for any card routine. Ready to leave them speechless?
Alexander Slemmer takes Bill Goldman’s legendary Monkey in the Middle and turns it into a modern clinic in deception. You’ll discover the hidden structure behind one of card magic’s most impossible routines—refined handling, invisible setup, and Goldman's signed-card subtlety that seals the illusion shut. This isn’t just a trick you perform—it’s the kind that makes other magicians stop and wonder how you pulled it off. Watch it today.
Discover Michael Gallo’s ungimmicked take on the classic Copper, Silver, Brass routine. Using a copper penny, silver half dollar, and brass Chinese coin, Gallo creates impossible magic—coins penetrate purses and mysteriously swap places. No gimmicks, just pure sleight-of-hand brilliance that will leave audiences questioning reality.