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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Michael Ammar's 4 Minutes of Fame hands the magic to your spectator — literally. Three cups. One ball. The spectator does all the mixing, all the shuffling, all the handling — yet the impossible unfolds anyway. A ball appears under all three cups. Three balls impossibly converge under one. Then a jaw-dropping finale leaves everyone stunned — including the person who just did it. Works for any crowd, any skill level. Watch today and discover why this four-minute miracle belongs in every performer's arsenal.
Alain Nu's Seven Card Clairvoyance is mentalism stripped to its purest, most disarming form. A spectator pulls out seven cards — Ace through Seven — shuffles them freely, and works through a sequence entirely on their own. No forces. No funny business. And yet, when a single card remains face-down, Alain identifies it first as red, then as a diamond, then calls it dead-on: the Three of Diamonds. Clever, clean, and completely baffling, this is exactly the kind of impossible moment that makes audiences question everything they thought they knew. Watch it today.
Alain Nu turns a borrowed dollar bill into a window into the unknown. Using the hidden mysticism woven into every corner of America's most familiar currency — ancient symbols, secret geometry, and the recurring power of the number 13 — he draws your spectator into a world where nothing is coincidence. Then, from a bill that never left their hands, he reveals something that should be impossible: their serial number, digit by digit, as if he's always known it. Eerie, elegant, and impossible to explain — watch it today.
Four quarters. Two business cards. One impossible journey. Watch as each coin vanishes cleanly and invisibly travels—one by one—until all four impossibly gather under a single card. Direct, visual, and relentlessly deceptive, this is Mike Gallo’s Sympathetic Coins in its purest form. Hit play and see why this classic still floors real audiences.
A simple game. An impossible outcome. Dorian Rhodell turns the classic three-card monte into a sharp, playful battle of wits—where the audience is always sure they’re right… until they’re not. Clean sequences, escalating surprises, and a kicker that lands hard make this a lesson in timing, tension, and total control. If you want a routine that feels fair, hits fast, and leaves them shaking their heads, don’t miss this.
What separates a good trick from an unforgettable mystery? In Part 1 of this Living Room Lecture, Drew Backenstoss shares the creative lenses and systems he uses to transform standard magic into pure wonder. He puts these practical tools to work by deconstructing two sleek, powerhouse routines—including a devastating dual-spectator mind-reading miracle and a brilliant prediction climax where your audience reads each other's minds. If you want to make your magic feel completely inevitable, this lecture is your blueprint.
A few coins. Two spectators. And a sequence that feels impossibly clean. Watch as silver and copper are separated, marked, and held tight—then, in a heartbeat, they switch places under impossible conditions… not just on top, but in their closed hands. It’s playful, direct, and hits with that rare, visceral moment where they feel the magic happen. A true worker you’ll want to add to your set—watch it now.
Hotel Mystery by Michael Gallo: A simple story. A handful of cards. And a finish no one sees coming. Watch as four Kings chase after a group of mischievous Queens—only for everything to snap into an impossible, laugh‑out‑loud climax where the chaos resolves in the cleanest way imaginable. It’s playful, surprising, and hits with that rare combination of charm and total deception. If you want a routine that entertains while it fools hard, don’t miss this—watch it now.
Lectures
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Nick DeCiutiis joins Magic Masters Confidential for a rare, behind‑closed‑doors session packed with real coin and card work. From Transient Coin with the Chinese Ending to a Four Aces sequence Aaron Fisher calls “each ace being a vision,” Nick delivers grounded, elegant magic shaped by a lifetime of experience. The night closes with The Trick with Two Dice—Dr. Sack’s classic, re‑engineered for deceptive, practical performance.
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
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Jim Steinmeyer’s A Case of Collusion turns a simple card selection into pure, stand-up theater. A spectator’s free choice meets an impossible prediction and a reveal so fair it feels supernatural. Every beat is engineered for clarity, pacing, and power—the kind of effect that commands a room and leaves nothing to explain. If you perform for an audience of any size, this is the one that makes them believe in real magic. Watch it today.
Part two of Dani’s CC Living Room lecture was a true barn burner, packed with many powerful effects and taught with incredible clarity. Danny’s unique style and approach were among the greatest lessons of the evening, demonstrating how to elevate routines—many of which are self-working—to feel like absolute magic.
In John Guastaferro’s All in Your Hands, two spectators freely mix and cut two packets of cards into four piles—without you ever touching the cards—and the top cards are revealed, one by one, to be the four Aces. Deceptively simple, entirely hands-off, and lightning-quick to learn, this spectator-cut-to-Aces routine is guaranteed to become your go-to astonisher.
In this fast-paced routine, Aaron Fisher delivers a powerhouse double sandwich display built to astonish. With inspired structure and refined handling influenced by Jack Birnman, this visual marvel combines clarity, speed, and surprise—showcasing how timeless techniques can create jaw-dropping moments.
Wagon Control puts the power in your hands: spread the deck face-up, let anyone freely name or touch a card, insert it square into the middle—and then, right under their noses, it’s found on top! Sleek, foolproof, and utterly baffling, Wagon Control is the ultimate “how’d you do that?!” moment for any card routine. Ready to leave them speechless?
A clean four-of-a-kind assembles in full view—then flips the script into an impossible, in-their-hands prediction that lands hard. Built for real-world conditions, this self-working powerhouse plays with any shuffled deck and escalates with every beat to a finale no one sees coming. Chris walks you through the details so it feels effortless, looks impossible, and hits like a closer. Watch it now—and start performing tonight.
Alexander Slemmer takes Bill Goldman’s legendary Monkey in the Middle and turns it into a modern clinic in deception. You’ll discover the hidden structure behind one of card magic’s most impossible routines—refined handling, invisible setup, and Goldman's signed-card subtlety that seals the illusion shut. This isn’t just a trick you perform—it’s the kind that makes other magicians stop and wonder how you pulled it off. Watch it today.