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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Hollywood editor and Emmy winner Tad Nyland brings 30 years of storytelling experience to the world of magic. In this special two-part session, Tad shows you how to craft a magic demo video that actually works — one that reflects your unique voice, grabs attention, and opens doors. Whether you’re aiming for gigs, TV, or just want to show your magic in the best light, this is the insider’s guide you’ve been waiting for.
Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!
Join us for the September Member Mastermind, featuring an incredible lineup of performances that showcase creativity and skill. Jeff Rigney opens with his unique take on Gregory Wilson's "Recap," followed by Janine Ferarese confronting her triskaidekaphobia in "The 13 Trick." Baxter Brown adds his twist to "Hopping Keys," while Larry Mota presents a beautifully unique Cups and Balls routine. FX Charpentier earns his Mastermind cup with an elegant history lesson in "Passing the Weights," and Richie D shares his latest version of "Sympathetic Slot Machine," Don't miss this incredible evening!
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!
John Luka's "Michigan Monte" is a captivating gambling-themed routine inspired by the California gold rush era. Engage your audience as they attempt to follow the Ace of Clubs hidden among three blank cards. Join John as he unveils this easy-to-learn effect, perfect for any setting—whether using poker-sized or jumbo cards. Master "Michigan Monte" and discover why you should never try to beat a gambler at his own game!
Mike takes you on a whirlwind tour of powerhouse routines: cards fusing and splitting in midair, coins flying under impossible conditions, bills appearing out of nowhere, and even a Sharpie bending before their eyes. Packed with visual surprises, laugh-out-loud moments, and worker-ready miracles, these are routines you’ll use—and your audiences will never forget.
A timeless crowd-pleaser with a fresh twist—Restorioso turns an ordinary piece of string into a moment of pure astonishment. With the spectator front and center, the magic happens in their own hands, creating a memory that sticks. Perfect for walk-around pros and intimate close-up shows alike, Glenn revives a classic with new visual power that feels impossible. Learn Restorioso today!
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Alexander Slemmer shares the Popeye Popper Deck and turns classic card magic into practical perfection. With this ingenious setup, you can effortlessly reveal a selected card in nearly any impossible location you choose. It’s fast, foolproof, and built for maximum impact. Learn the prep, essential handling, and why pros love it for delivering miracles that feel completely hands-off. Watch today and add this powerhouse to your repertoire!
Watch as red, white, and green casino dice transpose from hand to hand, pocket to hand, and finally transform into a fistful of mini dice. In "A Trick to Die For," Mike Gallo breaks down every move with clarity, making this stunning routine easier than ever to master. Add it to your repertoire today!
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
The principle is known as Culling…
It allows you to steal and control as many cards as you like without anyone suspecting you of a single suspicious move!
After this session, you’ll know exactly how to do it...and how to make the process easier than you could ever imagine, and more deceptive than you would believe!
Aaron will show you every step and detail...and your magic will never be the same again!
Mentalist Alain Nu takes you on a mind-bending journey through the hidden patterns of the universe—from the mystical significance of the number 9 to the cosmic connections encoded in 108—before guiding your audience through an interactive calculator experiment that lands everyone on the same impossible number. It's math, mystery, and showmanship woven into one unforgettable moment. Watch it today.
Four cards. A free choice. And then… something starts to break. In Duplex, Bill Goodwin takes a simple Ace-through-Four setup and pushes it into pure magic—cards melting through each other, rising where they shouldn’t, and escalating with every beat. Direct. Built for real people. This isn’t just a quick trick—it’s a moment that feels impossible from the first phase to the last. Watch it now.
In “Out of Sight, Out of Mind,” Jonathan Levit delivers a sharp, interactive card mystery where a freely thought-of card is mixed into the deck—yet he impossibly narrows the selection and reveals the exact card. The result is a moment that feels completely impossible. A clever, engaging piece that blends psychology, structure, and performance into a stunning reveal. Learn it now.