Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Gregory Wilson proves again why he’s the master of real-world miracles. With nothing more than a coffee cup sleeve and a stir stick, you’ll melt minds in seconds—no setup, no gimmicks, no nonsense. The spectator sees it, feels it, and it all happens in their hands. Practical, powerful, and pure Wilson—grab your coffee and start performing magic that sticks.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
Mike Powers shares this Don England modern classic—a false explanation gambling routine where the "money card" impossibly stretches both long and wide, only to shrink down to a mini card. You'll need some DIY, but this gimmick is easy to make and even easier to perform. Funny, visually stunning, and a guaranteed crowd-pleaser. Watch it now and add this gem to your working set!
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!
Experience the magic of Daniel Chard's "Night w/Hofzinser Meets Kickback"! This innovative routine enhances the classic Hofzinser Ace Problem with a captivating kickback sequence that will leave your audience in awe. A card is selected and lost in the deck, while the queens set out to find it. One queen ends up face down in the face-up deck, and just when you think the selection has jumped to your pocket, a stunning twist occurs: the selection and the queens instantly switch places! This masterful blend of misdirection and surprise is perfect for any magician looking to elevate their card magic.
Watch Magic Masters Confidential: Adriano Zanetti Part 1 for an expanded Living Room Lecture experience that unveils some of the most powerful and practical magic routines in recent memory.
Steve Valentine brings Oscar Paulson’s classic Cards Across to life with his signature blend of humor and astonishment. In this polished, audience-tested routine, Steve guides you through every beat—so you can deliver miracles that feel effortless and get huge reactions. A worker’s delight, packed with charm, rhythm, and unforgettable magic. Watch it now and make it yours.
Gary Nealon turns convention upside down with the Reverse Tilt Control — a bold new spin on one of card magic’s most iconic moves. Smooth, simple, and devastatingly deceptive, Gary’s handling gives you ultimate control wrapped in effortless style. Elevate your performance and master the illusion today.
Jon Armstrong reinvents the classic ring and rope routine with a hilarious twist—swapping the rope for a necktie and turning pure sleight-of-hand into pure comedy. The ring vanishes, reappears, and escapes as the routine builds to an unforgettable finale: the knot transforms into a perfect bowtie. Fun, visual, and brilliantly structured, Jon teaches every detail—including how to make the special tie or where to get one—so you can start amazing audiences today.
John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.
Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!
Steve Valentine kicks off with the classic Scarne 2 Card Transposition, introducing his own impossible twist that takes this classic effect to new heights. This visually stunning card trick will require some practice, but the reactions you'll receive are well worth the effort!
Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!
This four-phase routine turns a signed card into the star of the show. With “Mr. Stickman” as your hand-drawn hero, you’ll deliver rising cards, visual transpositions, and a Houdini-style escape from a vegetable bag. Glenn’s signature blend of creativity and charm shines through—where classic sleights meet unforgettable storytelling for magic that truly connects and captivates.
Meld cutting-edge tech with ancient “brick” magic in this 4–5 minute crowd-pleaser. Start with a selfie-ready smartphone under a cloth…end with that same iPhone and a hefty brick swapping places inside a paper bag, complete with a live “feel the weight” moment. Minimal props, zero reset, maximum jaw-drops—your new modern-theater centerpiece.
A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!
Join Alexander Slemmer as he unveils a devious deck that redefines the "card to impossible location" plot. Easy to make, effortless to use—this clever tool delivers maximum impact with minimal effort. Perfect for pros and casual performers alike!
More tools coming soon.
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