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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Danny Archer’s Lost and Smelled turns a deck of cards into a full-blown comedy miracle. A spectator’s chosen card vanishes into the pack—and with nothing but his nose, Danny tracks it down like a bloodhound. It’s easy, fast, and hits every time—perfect for walk‑around or stand‑up. Watch it now and learn the crowd‑killer that transforms laughter into pure astonishment.
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Doug Conn’s Dice Finder is a clever, character‑driven mystery that turns ordinary dice into a story of impossible coincidences. What starts as a playful roll evolves into a moment of shared astonishment—equal parts fun, charm, and smooth confidence. Perfect for close‑up performers who love magic that feels spontaneous yet lands with precision. Watch Dice Finder today and see why Doug Conn’s brand of wonder hits different.
Alain Nu’s “Howdy Doodle” is a powerful, real‑world demonstration of mind reading disguised as playful creativity. Three spectators freely imagine and draw simple doodles—symbols like a tree, a number, or a star—each folded, mixed, and chosen at random. Yet, impossibly, the final reveal matches a prediction Alain made before the effect even began. Blending subtle psychology, strong structure, and effortless audience interaction, Howdy Doodle transforms ordinary sketches into a memorable moment of pure intuition and astonishment.
Alain Nu reveals a smooth, deceptive glimpse control straight from Steve Draun—a move so casual it looks like nothing at all. The spectator calls “stop,” remembers a card, and within a heartbeat, the performer seems to see their thought hiding in a simple fan. Smooth, relaxed, and surgically clean, this is the kind of handling that makes real mindreading look and feel effortless. Watch it now and learn how invisible can truly look.
Mike Powers kicks off PM Principle with a razor-sharp twist on the classic “pick a card” effect—turning a familiar plot into a test-condition miracle. Blindfolded and driven by a “mathematical algorithm,” he locates not one but two chosen cards under impossibly fair conditions. Smart, cheeky, and deeply deceptive, this performance captures Mike’s signature mix of skill, structure, and sly charm—and it hits magicians and laypeople alike right between the eyes. Watch it now.
When most people hear “spoon bending,” they think trick or gimmick — but this lesson isn’t about that. It’s about tapping into the invisible energy that fuels every great performance. Alain Nu takes a single ordinary spoon and turns it into a meditation on focus, flow, and the power of intention. Watch this one — it’ll change the way you think about mental magic forever.
Alexander Slemmer shares the Popeye Popper Deck and turns classic card magic into practical perfection. With this ingenious setup, you can effortlessly reveal a selected card in nearly any impossible location you choose. It’s fast, foolproof, and built for maximum impact. Learn the prep, essential handling, and why pros love it for delivering miracles that feel completely hands-off. Watch today and add this powerhouse to your repertoire!
Lectures
We’ve known Jon Armstrong for over 20 years and we’ve never seen anything like the stand-up secrets, real-world miracles and hard won wisdom Jon shared with our CC Club Members at part 2 of his once-in-a-lifetime CC Club Lecture. HINT:
Don’t Miss the final act, where Jon gave us the ultimate work on his most singular magic masterpiece.
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A timeless crowd-pleaser with a fresh twist—Restorioso turns an ordinary piece of string into a moment of pure astonishment. With the spectator front and center, the magic happens in their own hands, creating a memory that sticks. Perfect for walk-around pros and intimate close-up shows alike, Glenn revives a classic with new visual power that feels impossible. Learn Restorioso today!
Now you see it—now you don’t. In Mike Powers’ Invisible Card, a spectator freely cuts and shuffles, yet their thought-of card vanishes from the deck entirely… only to reappear as the “invisible” card you’ve set aside and snap back into view, reversed in the pack. Borrowed-deck friendly, brisk, and bulletproof, this bold premise plus undeniable proof sequence leaves jaws on the floor. Learn it today and make impossibility feel tangible.
A fully shuffled deck is locked inside a wine glass and draped with a handkerchief—and when the cloth drops, the four Aces, one by one, have magically jumped to the front of the pack. Shared by Jim Steinmeyer and Robert Ramirez at CC, this stand-up card miracle delivers massive impact in an easy-to-learn routine your audience will never forget.
Watch the preview now and get ready to leave them speechless!
Can you fool the cards, or do they always know the truth? In this engaging effect, your spectator can lie, tell the truth, or mix both—but the outcome is always astonishing. A modern twist on a classic favorite, this routine is as fun to perform as it is impossible to explain. Watch the full breakdown and add this powerful effect to your repertoire!
Discover the hilarious, mind-bending spelling trick that amazes your audience—while you struggle to make it work! Based on Edward G. Brown’s classic and perfected by David Williamson, this routine blends audience participation, clever structure, and a foolproof mnemonic for a truly unforgettable performance. Watch the full breakdown, master the setup, and add this must-learn effect to your repertoire!