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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
In this episode of The Good, The Bad & The Ugly, Alexander Slemmer, Rolando Santos, and Mike Stevens dig into some of the most talked-about current offerings in the world of magic. From Face Off’s impossible signed-card fusion to the high-tech wonder of LAVA PAD, the team gives real reactions, sharp insights, and honest takes on what’s worth adding to your working set—and what’s better left behind.
Jim Steinmeyer’s A Case of Collusion turns a simple card selection into pure, stand-up theater. A spectator’s free choice meets an impossible prediction and a reveal so fair it feels supernatural. Every beat is engineered for clarity, pacing, and power—the kind of effect that commands a room and leaves nothing to explain. If you perform for an audience of any size, this is the one that makes them believe in real magic. Watch it today.
Alexander Slemmer takes Bill Goldman’s legendary Monkey in the Middle and turns it into a modern clinic in deception. You’ll discover the hidden structure behind one of card magic’s most impossible routines—refined handling, invisible setup, and Goldman's signed-card subtlety that seals the illusion shut. This isn’t just a trick you perform—it’s the kind that makes other magicians stop and wonder how you pulled it off. Watch it today.
John Luka’s magic hits hard because it’s been sharpened by decades of real-world performance. In Jazzed and Face Up, two small packets of cards trade places one by one—under increasingly impossible, squeaky-clean conditions. It’s smart, direct, and a total worker’s dream. Learn it once, and you’ll find yourself performing it every chance you get.
Once you see Glenn’s take on the Homing Card, you’ll know why magicians can’t stop talking about it. The spectator’s signed card jumps to your pocket—not once, but twice—under impossibly clean conditions. It’s beautiful, practical, and pure magic. Watch it now—because once you do, you’ll want this in your working set ASAP.
Lee Asher’s Losing Control is a slick, in-the-hands miracle that turns a casual spread into pure mastery. With one fluid gesture, the selection seems lost—yet it is controled to the top before anyone suspects. It’s bold, elegant, and built for real-world magic. Watch now and add this devious weapon to your everyday arsenal.
Suzanne’s Blank Card Trick is a charming powerhouse that blends laughter and pure astonishment. With her trademark wit, Suzanne transforms a simple blank card into a whirlwind of magic—the signed card rises to the top, the signature jumps on and off, and the entire deck suddenly prints itself front and back, leaving you reset and ready to go again. It’s funny, fooling, and perfect for pros or hobbyists alike—watch now and make it yours.
Suzanne’s whimsical coin routine is pure joy in motion—simple, charming, and impossible to forget. Built around her delightful premise, it captivates kids with laughter and wonder while astonishing adults with impossible, in-their-hands magic. No knuckle-busting moves. No wasted moments. Just real magic that feels alive. Watch it today—and perform it tonight!
Larry Wilmore takes the Ambitious Card to its breaking point — literally. After a few classic phases, the deck is banded tight, the selection is lost… and then in one lightning moment, it drives straight through the pack and your hand to appear face up, trapped under the band, on the back of your palm. It's bold, visual, and unforgettable. A little practice, a lifetime reaction. Watch it today — and take your ambition to the next level.
Lectures
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
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Now you see it—now you don’t. In Mike Powers’ Invisible Card, a spectator freely cuts and shuffles, yet their thought-of card vanishes from the deck entirely… only to reappear as the “invisible” card you’ve set aside and snap back into view, reversed in the pack. Borrowed-deck friendly, brisk, and bulletproof, this bold premise plus undeniable proof sequence leaves jaws on the floor. Learn it today and make impossibility feel tangible.
A fully shuffled deck is locked inside a wine glass and draped with a handkerchief—and when the cloth drops, the four Aces, one by one, have magically jumped to the front of the pack. Shared by Jim Steinmeyer and Robert Ramirez at CC, this stand-up card miracle delivers massive impact in an easy-to-learn routine your audience will never forget.
Watch the preview now and get ready to leave them speechless!
Can you fool the cards, or do they always know the truth? In this engaging effect, your spectator can lie, tell the truth, or mix both—but the outcome is always astonishing. A modern twist on a classic favorite, this routine is as fun to perform as it is impossible to explain. Watch the full breakdown and add this powerful effect to your repertoire!
Discover the hilarious, mind-bending spelling trick that amazes your audience—while you struggle to make it work! Based on Edward G. Brown’s classic and perfected by David Williamson, this routine blends audience participation, clever structure, and a foolproof mnemonic for a truly unforgettable performance. Watch the full breakdown, master the setup, and add this must-learn effect to your repertoire!
Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!
A card is freely stopped at, the deck is genuinely shuffled, and everything happens in the spectator’s hands. With no moves, no control, and no way back, they simply imagine their card turning over. When the cards are spread, one—and only one—has reversed… and it matches their thought exactly. Clean, hands-off, and impossible where it counts. Watch it now.