Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Join the CC panel as they break down standout performances from the Summit, analyzing the artistic choices that make close-up magic truly connect with audiences. Discover the "tentpole method" for building a reliable 5-10 minute set around your strongest, most authentic material.
Gregory Wilson proves again why he’s the master of real-world miracles. With nothing more than a coffee cup sleeve and a stir stick, you’ll melt minds in seconds—no setup, no gimmicks, no nonsense. The spectator sees it, feels it, and it all happens in their hands. Practical, powerful, and pure Wilson—grab your coffee and start performing magic that sticks.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
Mike Powers shares this Don England modern classic—a false explanation gambling routine where the "money card" impossibly stretches both long and wide, only to shrink down to a mini card. You'll need some DIY, but this gimmick is easy to make and even easier to perform. Funny, visually stunning, and a guaranteed crowd-pleaser. Watch it now and add this gem to your working set!
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!
Aaron will reveal recent training advances that make it easier than ever to master this truly invisible pass, along with his favorite tricks for using the GHP to make visual card magic miracles.
A card is freely selected, lost in the deck, and cut as many times as the spectator likes. Then the performer asks a simple but personal question: who sits on your shoulder and influences your life? The spectator thinks of someone — a grandmother, as it turns out — and spells out her name, one card per letter. The last card lands face down on the table. It's the one they picked. Jonathan Levit's What's in a Name? — watch it today and see why it hits different every time.
Doug Conn packs a full evening's worth of impossibility into a single coin routine. Four coins travel, vanish, reappear, and defy every expectation — one at a time, long distance, even bank-shot style — before the whole thing flips on its head in a finish nobody sees coming. Pure, high-octane coin magic delivered with the kind of sharp wit only a seasoned street performer can pull off. Watch this one today.
Michael Ammar's 4 Minutes of Fame hands the magic to your spectator — literally. Three cups. One ball. The spectator does all the mixing, all the shuffling, all the handling — yet the impossible unfolds anyway. A ball appears under all three cups. Three balls impossibly converge under one. Then a jaw-dropping finale leaves everyone stunned — including the person who just did it. Works for any crowd, any skill level. Watch today and discover why this four-minute miracle belongs in every performer's arsenal.
A signed card torn to pieces—and restored to perfection—right in front of their eyes. Torn & Amazed is Michael's seemingly impromptu miracle that ends with the spectator walking away holding a one-of-a-kind souvenir they'll never forget. Versatile enough to stand alone or stack seamlessly with any torn-and-restored routine in your repertoire, this is the kind of closer that turns a good set into an unforgettable one. Watch it today.
Four quarters. Two business cards. One impossible journey. Watch as each coin vanishes cleanly and invisibly travels—one by one—until all four impossibly gather under a single card. Direct, visual, and relentlessly deceptive, this is Mike Gallo’s Sympathetic Coins in its purest form. Hit play and see why this classic still floors real audiences.
A clean, escalating take on the classic elevator plot—Aces through Four repeatedly dive to the bottom… then impossibly rise back to the top, one after another. Just when it feels familiar, the routine shifts gears into a surprising, visual finish that hits harder than expected. Direct, playful, and built for real-world reactions, this is a smart upgrade to a classic you’ll want in your hands. Watch it now.
Danny Archer’s “Pick A Coin, Any Coin” turns a simple, fair choice into a mind‑bending mystery. A spectator signs a coin and drops it into a pouch filled with identical coins—mixed, shaken, and lost beyond reason. Yet without a glance, you reach in and pull out their exact coin. No guesses, no hesitation, and no special bags—just undeniable proof that the impossible can happen. Direct, deceptive, and effortless to reset—watch it today and see how clarity is the fastest path to the miraculous.
Watch Magic Masters Confidential: Adriano Zanetti Part 1 for an expanded Living Room Lecture experience that unveils some of the most powerful and practical magic routines in recent memory.
Steve Valentine brings Oscar Paulson’s classic Cards Across to life with his signature blend of humor and astonishment. In this polished, audience-tested routine, Steve guides you through every beat—so you can deliver miracles that feel effortless and get huge reactions. A worker’s delight, packed with charm, rhythm, and unforgettable magic. Watch it now and make it yours.
Gary Nealon turns convention upside down with the Reverse Tilt Control — a bold new spin on one of card magic’s most iconic moves. Smooth, simple, and devastatingly deceptive, Gary’s handling gives you ultimate control wrapped in effortless style. Elevate your performance and master the illusion today.
Jon Armstrong reinvents the classic ring and rope routine with a hilarious twist—swapping the rope for a necktie and turning pure sleight-of-hand into pure comedy. The ring vanishes, reappears, and escapes as the routine builds to an unforgettable finale: the knot transforms into a perfect bowtie. Fun, visual, and brilliantly structured, Jon teaches every detail—including how to make the special tie or where to get one—so you can start amazing audiences today.
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