Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
The Member Mastermind event on June 11, 2025, features performances by Joe McNamara with a "Hansen Chien hand with a twist," Janine Ferarese performing "Marge and Rita," Larry Mota demonstrating a "Ring through Finger" routine, Mark LaBar debuting "Tumbleweed," Todd Goldman showcasing a trick exploring AI and card magic, and Michael Granoff presenting a rendition of Rick Holcomb's "Recoil!!"
Lee Asher’s Thunderbird turns a simple ace production into a showstopper. With casual ease, three aces appear—then, on a bold “one, two, three,” the final ace strikes like lightning. It’s fast, flashy, and built to leave jaws on the floor.
This is visual coin magic at its finest. Elegant, bold, and remarkably achievable.
It plays big, looks beautiful, and needs only four coins.
If you love visual magic—or just want to feel that whoa again—you have to see this for yourself.
Discover your next miracle. From Latta’s long-awaited 52 Farewells to Dostal’s mind-melting Liquid Spectrum, this lineup is packed with powerful new tools, showstoppers, and hidden gems. Perfect your sleights, crush predictions, or melt reality—whatever your style, there’s something here to elevate your magic.
Conjuror Community members get an exclusive 15% off on all purchases from The Magic Apple!
Javi Benitez takes Vernon’s “Follow the Leader” and turns it into a theatrical powerhouse. With elegance, humor, and precision, he transforms a simple plot into a mind-bending experience—and a lesson in how great magic becomes unforgettable.
Mentored by the legendary Milt Kort, John Luka brings a master’s touch to the classic Coins Across. With perfect pacing and clarity, three coins travel invisibly from hand to hand—no fountain, just flawless, elegant magic.
In this focused session, Alex Slemmer breaks down his preferred final load sequence for the Cups & Balls—step by step, with unmatched clarity. From pocket timing to body posture, you’ll see exactly how to build to a clean, impossible finish that truly stuns. This may be the most detailed teaching on this routine available. If you’re ready to take your Cups & Balls to the next level, this session is essential.
John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
In this 38-minute deep dive, Aaron Fisher shares his most practical, visual, and deceptive applications of the Outjogged Herman Shift—including a bold new take on Roy Walton’s Going Bye Bye. Perfect for performers ready to elevate their routines with ultra-clean phases that look impossible—and feel undeniable.
In Part 1, Alexander Slemmer dives deep into the timeless Cups and Balls, sharing classic handling, modern touches, and hard-earned secrets from years of real-world performance. Don’t miss this masterclass in one of magic’s most iconic routines!
Get ready to discover Master Magician Steve Barcellona’s go-to stand-up miracle and emergency life-saver.
You’ll discover everything you need to start astonishing YOUR audiences with the most timeless, inexpensive and easy to acquire tool in stage magic!
Learn our 4 step process for creating astonishing, practical magic every time you perform. This is a CC Classic!
The easiest way to perform magic with a ball. Twists, turns and the surprise appearance of real lemons at the end!
Get ready for an amazing and easy new approach to one of the most astonishing effects in the realm of card magic….Autopilot Card to Pocket!
Aaron Fisher and Alexander Slemmer go deep on the moves you almost have — and the tiny corrections that change everything. Aaron rebuilds the Elmsley from the joint up, drilling a presentation that turns four cards into a punchline you can perform forever. Alex flips the coins-across game with a single insight — keep that coin parallel, stop fighting gravity — and unpacks why the retention vanish breaks every rule about misdirection on purpose. Plus a Kainoa Harbottle principle that finally makes the move click. If you've been stuck on the basics, this is the session that unsticks you. Watch the recording.
A spectator freely selects a classic film—and with just a few playful questions, you zero in on their thought with uncanny precision… before flipping reality on its head with a visual, laugh-out-loud transformation they never see coming. Daniel Chard’s DVD blends sharp mentalism, bold comedy, and a clever visual kicker into a practical, repeatable routine that hits hard in the real world. Direct, deceptive, and built for instant reset—this is a worker you’ll want in your set. Watch it today.
Aaron teaches a story-driven card classic (Dan Garrett 4 Card iteration) that is nothing but Elmsley counts stacked on top of False counts — 7 as 4, down through 6, 5, 4, 3, and 2, with a punch of an ending that makes an entire packet evaporate to a single card. It's your daily workout and a genuine showpiece in the same hands. Then Alex rebuilds your opening: a nothing-becomes-something-becomes-nothing coin sequence. Watch it today — and build a week of practice into one glorious run-through.
A wooden stir stick is clearly snapped—seen and heard—then sealed away… where the impossible happens. Spectators can feel and hear it break again and again, yet when everything is opened, the stick is unmistakably whole. No “restore” moment—just a lingering, unsettling question: did it ever break at all? Gregory Wilson’s Coffee Break is quick, visual, and perfectly built for real-world reactions—learn it and start bending reality today.
Elmsley Count & Coins Across
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