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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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While strumming a ukulele intro, the performer invites three spectators to eliminate cards through a series of impossible choices—burning numbers or pictures, narrowing the deck further, then selecting one final card to spare. In a stunning climax, that very card is revealed to have been folded and used as the pick strumming the ukulele the entire time. A killer opener that plays big whether you're a musician or not—the method works like a charm. Watch today and discover why this routine stops shows cold.
Gregory Wilson proves again why he’s the master of real-world miracles. With nothing more than a coffee cup sleeve and a stir stick, you’ll melt minds in seconds—no setup, no gimmicks, no nonsense. The spectator sees it, feels it, and it all happens in their hands. Practical, powerful, and pure Wilson—grab your coffee and start performing magic that sticks.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
Mike Powers shares this Don England modern classic—a false explanation gambling routine where the "money card" impossibly stretches both long and wide, only to shrink down to a mini card. You'll need some DIY, but this gimmick is easy to make and even easier to perform. Funny, visually stunning, and a guaranteed crowd-pleaser. Watch it now and add this gem to your working set!
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Dive into the classic magic routine known as The Matrix, masterfully taught by Glenn Morphew. His version not only showcases his unique personality but also enhances the original effect, making it accessible and captivating for newcomers. For those already familiar with it, Glenn's innovative touches add depth that makes revisiting this routine truly worthwhile.
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!
Turbo-charge a classic. In Mike Powers’ World’s Fastest 21 Card Trick, a freely mixed packet, a fair peek, and a buried selection collide with break-neck dealing—then BAM: one card flips the script and the trick is over. No endless columns, no fishing—just a crisp, impossible revelation that slays live or on camera. Learn it today and retire the “boring” version for good.
Invite your spectators to freely touch any cards in a spread. No forces—and when the selections are revealed, they form a perfect four-of-a-kind. Discover the hidden touches that make this stunning effect not just possible—but practical. Add this miracle to your repertoire and deliver jaw-dropping reactions with nothing more than a deck of cards.
In Jon Armstrong’s Cut Cards, you remove a prediction from the deck and sandwich it between two blank cards. You then invite several spectators to freely name any playing card—no forcing, no equivoque. When the blanks are lifted, the isolated prediction matches their choice perfectly. While it does require solid intermediate card-handling, the jaw-dropping payoff makes every moment of practice more than worth it.
A simple game. An impossible outcome. Dorian Rhodell turns the classic three-card monte into a sharp, playful battle of wits—where the audience is always sure they’re right… until they’re not. Clean sequences, escalating surprises, and a kicker that lands hard make this a lesson in timing, tension, and total control. If you want a routine that feels fair, hits fast, and leaves them shaking their heads, don’t miss this.