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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
John Guastaferro's "Here, There & In My Pocket" is a thrilling tribute to the classic homing card effect, inspired by Francis Carlisle's work in Stars of Magic. Watch as a spectator's selection keeps jumping to your pocket, creating a stunning visual that elevates the homing card concept to new heights. This is the homing card on steroids!
Dive into the classic magic routine known as The Matrix, masterfully taught by Glenn Morphew. His version not only showcases his unique personality but also enhances the original effect, making it accessible and captivating for newcomers. For those already familiar with it, Glenn's innovative touches add depth that makes revisiting this routine truly worthwhile.
Discover Daniel Chard's "3 2 1 Dunbury," a stunning card routine where a spectator freely selects a card from five, only to see it vanish from the packet and seemingly reappear in the performer's pocket. In an incredible twist, all other cards are retrieved, leaving only the chosen one in hand. If you're passionate about card slights, this effect is sure to captivate your audience!
Hollywood editor and Emmy winner Tad Nyland brings 30 years of storytelling experience to the world of magic. In this special two-part session, Tad shows you how to craft a magic demo video that actually works — one that reflects your unique voice, grabs attention, and opens doors. Whether you’re aiming for gigs, TV, or just want to show your magic in the best light, this is the insider’s guide you’ve been waiting for.
Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!
Join us for the September Member Mastermind, featuring an incredible lineup of performances that showcase creativity and skill. Jeff Rigney opens with his unique take on Gregory Wilson's "Recap," followed by Janine Ferarese confronting her triskaidekaphobia in "The 13 Trick." Baxter Brown adds his twist to "Hopping Keys," while Larry Mota presents a beautifully unique Cups and Balls routine. FX Charpentier earns his Mastermind cup with an elegant history lesson in "Passing the Weights," and Richie D shares his latest version of "Sympathetic Slot Machine," Don't miss this incredible evening!
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!
John Luka's "Michigan Monte" is a captivating gambling-themed routine inspired by the California gold rush era. Engage your audience as they attempt to follow the Ace of Clubs hidden among three blank cards. Join John as he unveils this easy-to-learn effect, perfect for any setting—whether using poker-sized or jumbo cards. Master "Michigan Monte" and discover why you should never try to beat a gambler at his own game!
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Mentalist Alain Nu takes you on a mind-bending journey through the hidden patterns of the universe—from the mystical significance of the number 9 to the cosmic connections encoded in 108—before guiding your audience through an interactive calculator experiment that lands everyone on the same impossible number. It's math, mystery, and showmanship woven into one unforgettable moment. Watch it today.
Four cards. A free choice. And then… something starts to break. In Duplex, Bill Goodwin takes a simple Ace-through-Four setup and pushes it into pure magic—cards melting through each other, rising where they shouldn’t, and escalating with every beat. Direct. Built for real people. This isn’t just a quick trick—it’s a moment that feels impossible from the first phase to the last. Watch it now.
In “Out of Sight, Out of Mind,” Jonathan Levit delivers a sharp, interactive card mystery where a freely thought-of card is mixed into the deck—yet he impossibly narrows the selection and reveals the exact card. The result is a moment that feels completely impossible. A clever, engaging piece that blends psychology, structure, and performance into a stunning reveal. Learn it now.
Alain Nu riffles through a book while a spectator calls stop — anywhere they like. They lock in a word. Then a second spectator does the same. No fishing. No stalling. No delay. The mindreading begins and both words are revealed, clean and direct– a perfect thunderbolt. This is hard-hitting mentalism at its finest — and Alain breaks down every nuance that makes it land. Watch it today.
Greg Wilson’s first CC lecture gave us this clever twist on a classic — and it’s pure Greg: smart, bold, and built on master‑level misdirection. A simple stick becomes a magic wand that vanishes a stone — then makes it melt right through solid matter. Even if you never build the props, Greg’s lesson on timing, angles, and attention will level up every move you make.
Lee Asher’s Losing Control is a slick, in-the-hands miracle that turns a casual spread into pure mastery. With one fluid gesture, the selection seems lost—yet it is controled to the top before anyone suspects. It’s bold, elegant, and built for real-world magic. Watch now and add this devious weapon to your everyday arsenal.
Suzanne’s whimsical coin routine is pure joy in motion—simple, charming, and impossible to forget. Built around her delightful premise, it captivates kids with laughter and wonder while astonishing adults with impossible, in-their-hands magic. No knuckle-busting moves. No wasted moments. Just real magic that feels alive. Watch it today—and perform it tonight!
Gregory Wilson proves again why he’s the master of real-world miracles. With nothing more than a coffee cup sleeve and a stir stick, you’ll melt minds in seconds—no setup, no gimmicks, no nonsense. The spectator sees it, feels it, and it all happens in their hands. Practical, powerful, and pure Wilson—grab your coffee and start performing magic that sticks.
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
In this session, Steve Valentine shares his spectacular Ace Assembly, packed with essential details to elevate your performance. Learn the nuances that will seamlessly integrate this classic into your set. Transform your card game today and master this beautiful piece of magic that will leave your audience in awe!
Master your sleights with precision! In this video, Jeff Copeland reveals his Spellbound practice cycle, designed to maximize your reps and perfect your French Drop. Elevate your skills and transform your magic with focused drills that will have you performing with confidence. Don’t miss this chance to strengthen your technique and expand your coin sleight toolbox!
Discover Daniel Chard's "3 2 1 Dunbury," a stunning card routine where a spectator freely selects a card from five, only to see it vanish from the packet and seemingly reappear in the performer's pocket. In an incredible twist, all other cards are retrieved, leaving only the chosen one in hand. If you're passionate about card slights, this effect is sure to captivate your audience!