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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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The Tumblers by Bill Goodwin takes a subtle detail most magicians overlook — the direction of a card's back — and turns it into pure visual magic. Spectators examine a packet of one-way-backed cards, confirming they all sit the same way... until you turn a single card around, and the rest silently rotate to match, again and again, no matter how they're mixed. It's clean, and it's the kind of "wait, how did that just happen" moment that sneaks up on an audience. Watch it today — you'll want this one in your hands by tonight.
A playing card is selected and returned to a deck of cards. The cards are shuffled face up into face down making a mess of the cards. A random card is handed to the spectator, they wave this card over the deck. The deck is now completely corrected, all cards now facing the same way and the spectator is holding their card. Everything is now as it was at the beginning of the effect. (expert tips on the slop shuffle)
Items covered include Mark Elsdon's The Complete Hidden Gems reference book, a gaffed Ambitious Card system, the Invocation wine revelation, Blake Vogt's Hello! nametag effect, the Pro Deck Sealer, the reusable Easy Lopes card-to-envelope system, and the Cash Flow credit-card-to-bill transformation. Useful for members deciding what's worth buying this month.
Watch as red, white, and green casino dice transpose from hand to hand, pocket to hand, and finally transform into a fistful of mini dice. In "A Trick to Die For," Mike Gallo breaks down every move with clarity, making this stunning routine easier than ever to master. Add it to your repertoire today!
This July 2026 Mastermind includes a classical rising card routine with a hummingbird premise (Joe McNamara), a coin color-change framed as a scientific experiment (Jeiron Wong), a comedic silk vanish performed with a miniature toilet prop (Steve Feldman), an original multi-effect invisible-character piece built around a handmade cabinet (Henry Travis), and an observation-based card effect using a roughed packet (Larry Mota).
Join Mark Elsdon for an exclusive Magic Masters Confidential lecture featuring powerhouse routines and transformative presentational strategies. Mark unveils his "Meta-Presentation" concept, teaching you how to build lasting connections with audiences through impossible miracles.
Highlights include a hands-off, any-deck card routine that stunned Woody Harrelson, a highly commercial take on "Out of This World," and a strategy to amplify effects like the "pen through anything."
Discover how to extend and elevate your magic to create unforgettable experiences that resonate for years.
Michael Ammar turns a simple card selection into something that stops the room cold. A spectator names any card from a face-up spread — completely free choice — and the moment that card is set aside, every other card in the deck is blank. Completely blank. As if they never existed. And just when the spectator thinks they're holding the last real card in the world — that one goes blank too. Elegant and absolutely impossible to explain. Watch it today.
A wine bottle appears from nowhere. A coin too large to fit the neck is struck against the glass — and impossibly, it's inside. Trapped. Solid through solid, with nowhere to go. Then, just as impossibly, it comes back out — and everything goes straight into the spectator's hands. Michael Ammar has opened with this routine for over 30 years, and one watch tells you exactly why. See it today.
Lectures
Join Mark Elsdon for an exclusive Magic Masters Confidential lecture featuring powerhouse routines and transformative presentational strategies. Mark unveils his "Meta-Presentation" concept, teaching you how to build lasting connections with audiences through impossible miracles.
Highlights include a hands-off, any-deck card routine that stunned Woody Harrelson, a highly commercial take on "Out of This World," and a strategy to amplify effects like the "pen through anything."
Discover how to extend and elevate your magic to create unforgettable experiences that resonate for years.
What separates a good trick from an unforgettable mystery? In Part 1 of this Living Room Lecture, Drew Backenstoss shares the creative lenses and systems he uses to transform standard magic into pure wonder. He puts these practical tools to work by deconstructing two sleek, powerhouse routines—including a devastating dual-spectator mind-reading miracle and a brilliant prediction climax where your audience reads each other's minds. If you want to make your magic feel completely inevitable, this lecture is your blueprint.
Marc Sky and Bob Baker — Ted Karmilovich's closest friends, collaborators, and the authors of his definitive legacy work — join us for an exploration of Ted's extraordinary body of work. Stories from inside the Legendary 13, the origin of The Mother of All Book Tests, and a master class in why Ted's almost ludicrously simple methods became miracles in his hands. A conversation about mentalism, and about what's left when you stop hiding behind clever.
Part two of Dani’s CC Living Room lecture was a true barn burner, packed with many powerful effects and taught with incredible clarity. Danny’s unique style and approach were among the greatest lessons of the evening, demonstrating how to elevate routines—many of which are self-working—to feel like absolute magic.
Adriano Zanetti returns for Part 2 with a powerhouse session of real-world magic. Experience impossible “any card” revelations, layered mentalism, and effects that feel completely fair from start to finish. Adriano reveals the thinking behind building miracles that unfold naturally and hit hard—modern, audience-tested magic where every choice matters and the impossible feels inevitable.
Step into the mind of Christopher Carter—a master mentalist and keynote speaker who’s spent four decades transforming psychology, theater, and human connection into experiences that defy logic. In this rare interactive event, you’ll discover how stories, suggestion, and body language can shape what we believe and how we connect. It’s not a lecture. It’s not just a show. It’s a living conversation about how people think, communicate, and create meaning—wrapped in laughter, insight, and moments of pure astonishment.
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Two small packets. A few honest choices. And a result that feels impossible long before it lands. In Steinmeyer’s Deepest Sympathy, the structure does the magic—your spectator freely mixes, turns, and decides… and still, every card finds its perfect match. Clean, hands-off, and quietly devastating—this is the kind of effect that reminds you just how powerful good thinking can be. Watch this one today.
John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
A signed card vanishes—and when it comes back, it hits harder than you’re ready for. Gary Nealon takes the classic to a new place, layering a mystery card premise with the four Aces to build clean, escalating impossibility. It’s structured, deceptive, and lands with a moment that feels truly out of reach. Watch it now and add a closer that leaves no room for explanation.