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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Master your sleights with precision! In this video, Jeff Copeland reveals his Spellbound practice cycle, designed to maximize your reps and perfect your French Drop. Elevate your skills and transform your magic with focused drills that will have you performing with confidence. Don’t miss this chance to strengthen your technique and expand your coin sleight toolbox!
In this session, Steve Valentine shares his spectacular Ace Assembly, packed with essential details to elevate your performance. Learn the nuances that will seamlessly integrate this classic into your set. Transform your card game today and master this beautiful piece of magic that will leave your audience in awe!
Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.
Three impossible moments. One routine. First, you find their selection using your "lucky" card. Clean reveal. Then—without warning—all four Aces appear from nowhere. But here's the kicker: when you spread the deck, every card has ended up in perfect order by suit. Beautiful. Direct. Stunningly easy to execute. This one goes straight into your repertoire tonight.
If you've been searching for a finger ring routine, Glenn Morphew has you covered. Finger rings are everyday objects that allow for impromptu miracles, perfect for brightening anyone's day. Glenn's routine is audience-tested and honed to perfection, ensuring you get the best reactions. Even if you already have a ring routine, Glenn's expert touches will elevate your performance to the next level. Watch the preview now and get ready to transform your magic!
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Alexander Slemmer shares the Popeye Popper Deck and turns classic card magic into practical perfection. With this ingenious setup, you can effortlessly reveal a selected card in nearly any impossible location you choose. It’s fast, foolproof, and built for maximum impact. Learn the prep, essential handling, and why pros love it for delivering miracles that feel completely hands-off. Watch today and add this powerhouse to your repertoire!
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
The principle is known as Culling…
It allows you to steal and control as many cards as you like without anyone suspecting you of a single suspicious move!
After this session, you’ll know exactly how to do it...and how to make the process easier than you could ever imagine, and more deceptive than you would believe!
Aaron will show you every step and detail...and your magic will never be the same again!
A stack of slips — written ahead of time by the performer's kids and sister-in-law, then mixed into mugs so no one knows what's inside — sits in full view. One slip is pulled at random and shown only to the spectator, who reads it and keeps a date in mind while the performer's head stays turned. He writes an impression, then asks her to simply say "January, February, March" out loud — twice — and changes his mind based on something in her voice, committing to a new answer. When both are opened, his second thought is the date she was thinking of: January 21st. Nathan Kranzo's Predicted Thought — watch it now, the second-guess is the best part.
A spectator freely selects a card — it goes straight into the performer's pocket, unseen. The performer makes a prediction and hands it to the spectator, also pocketed without a peek. The deck is handed over, two more cards are selected by a chain of free choices — and they match. Then the pocketed cards come out. They match too. Dorian Rhodell's Super Coincidence hits hard from every angle — watch it today and see why.
Alain Nu's Seven Card Clairvoyance is mentalism stripped to its purest, most disarming form. A spectator pulls out seven cards — Ace through Seven — shuffles them freely, and works through a sequence entirely on their own. No forces. No funny business. And yet, when a single card remains face-down, Alain identifies it first as red, then as a diamond, then calls it dead-on: the Three of Diamonds. Clever, clean, and completely baffling, this is exactly the kind of impossible moment that makes audiences question everything they thought they knew. Watch it today.