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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
John Guastaferro's "Here, There & In My Pocket" is a thrilling tribute to the classic homing card effect, inspired by Francis Carlisle's work in Stars of Magic. Watch as a spectator's selection keeps jumping to your pocket, creating a stunning visual that elevates the homing card concept to new heights. This is the homing card on steroids!
Dive into the classic magic routine known as The Matrix, masterfully taught by Glenn Morphew. His version not only showcases his unique personality but also enhances the original effect, making it accessible and captivating for newcomers. For those already familiar with it, Glenn's innovative touches add depth that makes revisiting this routine truly worthwhile.
Discover Daniel Chard's "3 2 1 Dunbury," a stunning card routine where a spectator freely selects a card from five, only to see it vanish from the packet and seemingly reappear in the performer's pocket. In an incredible twist, all other cards are retrieved, leaving only the chosen one in hand. If you're passionate about card slights, this effect is sure to captivate your audience!
Hollywood editor and Emmy winner Tad Nyland brings 30 years of storytelling experience to the world of magic. In this special two-part session, Tad shows you how to craft a magic demo video that actually works — one that reflects your unique voice, grabs attention, and opens doors. Whether you’re aiming for gigs, TV, or just want to show your magic in the best light, this is the insider’s guide you’ve been waiting for.
Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!
Join us for the September Member Mastermind, featuring an incredible lineup of performances that showcase creativity and skill. Jeff Rigney opens with his unique take on Gregory Wilson's "Recap," followed by Janine Ferarese confronting her triskaidekaphobia in "The 13 Trick." Baxter Brown adds his twist to "Hopping Keys," while Larry Mota presents a beautifully unique Cups and Balls routine. FX Charpentier earns his Mastermind cup with an elegant history lesson in "Passing the Weights," and Richie D shares his latest version of "Sympathetic Slot Machine," Don't miss this incredible evening!
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!
John Luka's "Michigan Monte" is a captivating gambling-themed routine inspired by the California gold rush era. Engage your audience as they attempt to follow the Ace of Clubs hidden among three blank cards. Join John as he unveils this easy-to-learn effect, perfect for any setting—whether using poker-sized or jumbo cards. Master "Michigan Monte" and discover why you should never try to beat a gambler at his own game!
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Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
The principle is known as Culling…
It allows you to steal and control as many cards as you like without anyone suspecting you of a single suspicious move!
After this session, you’ll know exactly how to do it...and how to make the process easier than you could ever imagine, and more deceptive than you would believe!
Aaron will show you every step and detail...and your magic will never be the same again!
A wine bottle appears from nowhere. A coin too large to fit the neck is struck against the glass — and impossibly, it's inside. Trapped. Solid through solid, with nowhere to go. Then, just as impossibly, it comes back out — and everything goes straight into the spectator's hands. Michael Ammar has opened with this routine for over 30 years, and one watch tells you exactly why. See it today.
A spectator freely selects a card — it goes straight into the performer's pocket, unseen. The performer makes a prediction and hands it to the spectator, also pocketed without a peek. The deck is handed over, two more cards are selected by a chain of free choices — and they match. Then the pocketed cards come out. They match too. Dorian Rhodell's Super Coincidence hits hard from every angle — watch it today and see why.
Alain Nu's Seven Card Clairvoyance is mentalism stripped to its purest, most disarming form. A spectator pulls out seven cards — Ace through Seven — shuffles them freely, and works through a sequence entirely on their own. No forces. No funny business. And yet, when a single card remains face-down, Alain identifies it first as red, then as a diamond, then calls it dead-on: the Three of Diamonds. Clever, clean, and completely baffling, this is exactly the kind of impossible moment that makes audiences question everything they thought they knew. Watch it today.
Mentalist Alain Nu takes you on a mind-bending journey through the hidden patterns of the universe—from the mystical significance of the number 9 to the cosmic connections encoded in 108—before guiding your audience through an interactive calculator experiment that lands everyone on the same impossible number. It's math, mystery, and showmanship woven into one unforgettable moment. Watch it today.
Four cards. A free choice. And then… something starts to break. In Duplex, Bill Goodwin takes a simple Ace-through-Four setup and pushes it into pure magic—cards melting through each other, rising where they shouldn’t, and escalating with every beat. Direct. Built for real people. This isn’t just a quick trick—it’s a moment that feels impossible from the first phase to the last. Watch it now.
In “Out of Sight, Out of Mind,” Jonathan Levit delivers a sharp, interactive card mystery where a freely thought-of card is mixed into the deck—yet he impossibly narrows the selection and reveals the exact card. The result is a moment that feels completely impossible. A clever, engaging piece that blends psychology, structure, and performance into a stunning reveal. Learn it now.