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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Popular Categories
Latest Releases
Jon Armstrong reinvents the classic ring and rope routine with a hilarious twist—swapping the rope for a necktie and turning pure sleight-of-hand into pure comedy. The ring vanishes, reappears, and escapes as the routine builds to an unforgettable finale: the knot transforms into a perfect bowtie. Fun, visual, and brilliantly structured, Jon teaches every detail—including how to make the special tie or where to get one—so you can start amazing audiences today.
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
Daniel Chard’s “Gone” is a no‑nonsense powerhouse of real‑world magic. A selected card vanishes cleanly from the deck and reappears inside the card box that’s been in view from the start. No sleights. No fluff. Just direct, impossible magic that leaves spectators stunned and speechless. Watch it now and see why pros are calling this one a worker’s dream.
John Luka’s “Card to Wallet” is a real lesson in professional magic. This timeless effect gets John’s refined, real‑world treatment—tested through decades of performing for real audiences. A signed card vanishes and reappears inside a wallet that’s been in plain view the whole time. No fluff, no filler—just expert structure and rock‑solid handling from a true worker who knows what plays. Watch this one and learn from a master at the top of his game.
Two jokers take center stage in John Guastaferro’s Jokers Everywhere—a dazzling flash of mischief where magic feels truly alive. The jokers reveal two freely chosen cards, then deliver the kicker: the selections instantly transform into jokers too. Four jokers. No explanation. Just pure wonder. Watch now and see why John’s magic defines impossible charm.
Glenn Morphew’s Card Opener kicks off your set with pure fire—three phases of fast, visual magic that grab attention and don’t let go. A selection is lost and instantly found, the Aces get ambitious, and a freely named four of a kind transforms into the Aces right before their eyes. Quick, clean, and packed with energy, this opener locks your audience in from the very first beat. Watch it now.
Tiny Plunger is Jon Armstrong's comedic masterpiece—a routine where the plunger (not the magician) impossibly locates the selected card under increasingly absurd conditions. In this clip, Jon shares his expert handling and insider tips to make this crowd-pleaser shine. The plunger itself is available at your favorite magic shop. Watch Tiny Plunger today and discover why this hilarious routine deserves a spot in your repertoire.
Lectures
Rick Holcombe shares some of his most powerful, real-world coin magic, packed with game-changing techniques you won’t find anywhere else. From his signature one-coin masterpiece, Recoil, to the revolutionary Sly Palm, Rick teaches deceptive vanishes, visual transformations, and pro-level handling that make coin magic look effortless. Plus, he unveils new concepts like the Fantasy Display and his stand-up Wild Coin routine, Gemini—straight from his upcoming book, Calico.
If you’re serious about coin magic, this is the deep dive you’ve been waiting for.
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
This lecture starts with 3 easy sponge ball vanishes, including Tony Clark’s Speed Bump Vanish, the Smoosh Vanish, and the Pat Page Vanish. Next, learn 2 productions, including how to produce 2 large balls from a purse frame. Then, it’s on to the Sanada Gimmick, Gozinta Box Productions, Sponge Bunnies, Burger’s Ball Routine, and the Benson Bowl Routine – the ultimate hybrid of sponge balls, cups and balls, and formal close-up magic!
This is the ultimate reboot for close-up magic in 2025. Alex will train you up on the Pat Page Sponge Ball Routine. You’ll wow your audience with 7-10 phases of magic and a complete vanish! Alex Slemmer will teach you everything from sponge ball prep and palm positions to vanishes, splits, and advanced techniques. You'll even learn how to make an endless stream of sponge balls appear!
This was a truly one of a kind event. After a 45 minute talk with Alex live from his theater in Lake Tahoe, Alex streamed his full evening live show for the members of CC Club. You’ll be treated to an evening’s amazing entertainment, and insights, stories and candid discussion with one of the top magicians working today!
Alex Ramon shares his favorite card manipulations and stand-up parlor transposition. He also teaches his handling of Jim Steinmeyer's "Cue Card Mentalism" and "Onward and Upward," plus two more miracles from Steinmeyer's "Impuzzibilities" books. The event concludes with Alex sharing his "5 Key Elements of a Professional Entertainer."
Delve deeper into the realm of coin magic with Jeff Copeland in Part 2 of this masterclass. Discover visual miracles like the Mexi-Melt French Drop, the Flying Roll Down Catch, and the Digital Dissolve. Jeff also shares his insights on magic development and delivers rapid-fire tips for coin enthusiasts. The lecture culminates with the Traveler Wallet routine, a multi-phase stunner that will leave your audience breathless. Whether you're a seasoned coin magician or just starting out, this lecture is a treasure trove of knowledge and inspiration.
In part 2, Gary Nealon shares miracles he’s treasured for decades, many of which he first learned during his rare opportunity to learn directly from Bro. John Hamman—one of the greatest creative card magicians in history. Gary teaches easy-to-do tricks like the "Two Card Trick" and the "Amorphous Ace,”. Witness the stunning "Brother John's First Twist" and the show-stopping "Ten of Spades Trick." Elevate your magic with Gary's expert guidance and Hamman's timeless wisdom.
Gary Nealon shares his innovative magic techniques and card tricks in this captivating lecture. Witness the impossible with the Double Lift Game, master effortless card control with the Paintbrush Control and Wagon Control, and learn Gary's unique take on classic effects like the Mystery Card and Perfect Pair Paradox. Don't miss the unveiling of Gary's secret weapon, the Rubber Melt, a visually stunning card trick that will leave your audience astonished.
Join us for a two-night expanded Living Room Lecture event featuring renowned coin magician Alexander Slemmer.
In Part 1, you'll learn the secrets behind iconic coin magic routines like Coins Across, Tenkai Pennies, Milliken's Transposition, Matrix, Copper/Silver Transposition, and the One Coin Routine.
Whether you're a beginner or a seasoned pro, this is a unique opportunity to learn from a master and elevate your coin magic skills. Don't miss it!
More
Before he passed, Mike Gallo—son of the legendary Lou Gallo—shared a 5-part lecture series with CC Club members. In this rare and powerful training, Mike breaks down the iconic Gallo Pitch in detail—exactly as it was handed down from father to son.
Learn the mechanics, timing, and subtle touches that transform this classic sleight into a natural, deceptive weapon in your coin magic arsenal. This is your chance to learn the real work—straight from the source.
Get ready for a deep dive into pro-level card control. In this session, Aaron Fisher explores one of Marlo’s classic audience stunners, transforming it into an elegant, fooling experience. With expert guidance and sharp handling insights, you’ll see how the great Jack Birnman inspired modern miracles that leave a lasting impact.
Mike Gallo teaches his expert handling of the classic Ball & Vase trick, turning this simple kids' magic prop into a sleight of hand masterpiece. Gallo strips away the self-working nature of the trick and disguises it as an innocent, familiar prop, leading the audience through clever twists and turns before delivering a jaw-dropping kicker ending. This is a perfect example of how Gallo elevates even the most basic magic set trick into something extraordinary.
Elevate your stage show with this versatile Alan Wakeling classic—rescued from Jim Steinmeyer’s vault. Spectators freely call out random number tiles…only to discover you predicted every choice in jaw-dropping fashion. Easy to master, impossible to explain, and tailor-made for big-impact theater magic. Add this powerhouse prediction to your repertoire today!
Glenn Morphew’s Card Opener kicks off your set with pure fire—three phases of fast, visual magic that grab attention and don’t let go. A selection is lost and instantly found, the Aces get ambitious, and a freely named four of a kind transforms into the Aces right before their eyes. Quick, clean, and packed with energy, this opener locks your audience in from the very first beat. Watch it now.
John Luka's "Michigan Monte" is a captivating gambling-themed routine inspired by the California gold rush era. Engage your audience as they attempt to follow the Ace of Clubs hidden among three blank cards. Join John as he unveils this easy-to-learn effect, perfect for any setting—whether using poker-sized or jumbo cards. Master "Michigan Monte" and discover why you should never try to beat a gambler at his own game!
Scrambled Cards is Javi Benítez’s jaw-dropping Triumph. You openly mix face-up into face-down; with one fair turn, the entire deck rights itself—then BOOM: pristine new-deck order. Elegant, impossible, theater-ready. Tap Watch Preview to see the chaos melt into perfection. The training teaches every detail and nuance so this becomes your showstopper.
Discover Aaron Fisher’s Invisible Cover Pass—the ultra-visual, impossibly soft card control Johnny Thompson called “the best pass in the world.” For years, Aaron kept this move to himself, using it to leave legends like Ricky Jay and Steve Freeman speechless. Now, for the first time, he’s unveiling the secret that’s inspired magicians from Akira Fujii to Tony Chang. Elevate your card work with the pass that started it all.
Jon Armstrong’s Chop Cup “Skill-Trick” reimagines the classic cup-and-ball as a participatory showstopper: demo playful “skills,” ratchet up the suspense, then produce three impossible appearances under an empty cup. Perfectly angle-safe for 300° audiences—crisp, captivating, and guaranteed to wow everyone.