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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Danny Archer’s “Pick A Coin, Any Coin” turns a simple, fair choice into a mind‑bending mystery. A spectator signs a coin and drops it into a pouch filled with identical coins—mixed, shaken, and lost beyond reason. Yet without a glance, you reach in and pull out their exact coin. No guesses, no hesitation, and no special bags—just undeniable proof that the impossible can happen. Direct, deceptive, and effortless to reset—watch it today and see how clarity is the fastest path to the miraculous.
Danny Archer’s Lost and Smelled turns a deck of cards into a full-blown comedy miracle. A spectator’s chosen card vanishes into the pack—and with nothing but his nose, Danny tracks it down like a bloodhound. It’s easy, fast, and hits every time—perfect for walk‑around or stand‑up. Watch it now and learn the crowd‑killer that transforms laughter into pure astonishment.
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Doug Conn’s Dice Finder is a clever, character‑driven mystery that turns ordinary dice into a story of impossible coincidences. What starts as a playful roll evolves into a moment of shared astonishment—equal parts fun, charm, and smooth confidence. Perfect for close‑up performers who love magic that feels spontaneous yet lands with precision. Watch Dice Finder today and see why Doug Conn’s brand of wonder hits different.
Alain Nu’s “Howdy Doodle” is a powerful, real‑world demonstration of mind reading disguised as playful creativity. Three spectators freely imagine and draw simple doodles—symbols like a tree, a number, or a star—each folded, mixed, and chosen at random. Yet, impossibly, the final reveal matches a prediction Alain made before the effect even began. Blending subtle psychology, strong structure, and effortless audience interaction, Howdy Doodle transforms ordinary sketches into a memorable moment of pure intuition and astonishment.
Alain Nu reveals a smooth, deceptive glimpse control straight from Steve Draun—a move so casual it looks like nothing at all. The spectator calls “stop,” remembers a card, and within a heartbeat, the performer seems to see their thought hiding in a simple fan. Smooth, relaxed, and surgically clean, this is the kind of handling that makes real mindreading look and feel effortless. Watch it now and learn how invisible can truly look.
Mike Powers kicks off PM Principle with a razor-sharp twist on the classic “pick a card” effect—turning a familiar plot into a test-condition miracle. Blindfolded and driven by a “mathematical algorithm,” he locates not one but two chosen cards under impossibly fair conditions. Smart, cheeky, and deeply deceptive, this performance captures Mike’s signature mix of skill, structure, and sly charm—and it hits magicians and laypeople alike right between the eyes. Watch it now.
When most people hear “spoon bending,” they think trick or gimmick — but this lesson isn’t about that. It’s about tapping into the invisible energy that fuels every great performance. Alain Nu takes a single ordinary spoon and turns it into a meditation on focus, flow, and the power of intention. Watch this one — it’ll change the way you think about mental magic forever.
Lectures
Step into the mind of Christopher Carter—a master mentalist and keynote speaker who’s spent four decades transforming psychology, theater, and human connection into experiences that defy logic. In this rare interactive event, you’ll discover how stories, suggestion, and body language can shape what we believe and how we connect. It’s not a lecture. It’s not just a show. It’s a living conversation about how people think, communicate, and create meaning—wrapped in laughter, insight, and moments of pure astonishment.
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Nick DeCiutiis joins Magic Masters Confidential for a rare, behind‑closed‑doors session packed with real coin and card work. From Transient Coin with the Chinese Ending to a Four Aces sequence Aaron Fisher calls “each ace being a vision,” Nick delivers grounded, elegant magic shaped by a lifetime of experience. The night closes with The Trick with Two Dice—Dr. Sack’s classic, re‑engineered for deceptive, practical performance.
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
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John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
In John Guastaferro’s All in Your Hands, two spectators freely mix and cut two packets of cards into four piles—without you ever touching the cards—and the top cards are revealed, one by one, to be the four Aces. Deceptively simple, entirely hands-off, and lightning-quick to learn, this spectator-cut-to-Aces routine is guaranteed to become your go-to astonisher.