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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
From Helge Thun’s masterful Evidence of a Well Spent Life to Ben Seidman’s game‑changing Ring Watch Wonder, this Good, Bad & Ugly spotlights seven releases redefining what’s possible in magic today. Sleek, smart, and packed with real‑world impact — these are the effects setting new standards for pros and creators alike.
A clean four-of-a-kind assembles in full view—then flips the script into an impossible, in-their-hands prediction that lands hard. Built for real-world conditions, this self-working powerhouse plays with any shuffled deck and escalates with every beat to a finale no one sees coming. Chris walks you through the details so it feels effortless, looks impossible, and hits like a closer. Watch it now—and start performing tonight.
A signed card vanishes—and when it comes back, it hits harder than you’re ready for. Gary Nealon takes the classic to a new place, layering a mystery card premise with the four Aces to build clean, escalating impossibility. It’s structured, deceptive, and lands with a moment that feels truly out of reach. Watch it now and add a closer that leaves no room for explanation.
In “Out of Sight, Out of Mind,” Jonathan Levit delivers a sharp, interactive card mystery where a freely thought-of card is mixed into the deck—yet he impossibly narrows the selection and reveals the exact card. The result is a moment that feels completely impossible. A clever, engaging piece that blends psychology, structure, and performance into a stunning reveal. Learn it now.
Jonathan Levit shares his deceptively simple yet powerful card miracle, A Card and a Number, where everything happens in the spectator’s hands. After shuffling, dealing into piles, and freely thinking of a card, the deck is mixed beyond any possible control. Yet despite the chaos, Jonathan reveals the thought-of card lands exactly at the thought-of number—an impossible coincidence that feels completely hands-off and utterly baffling. Watch it now.
Adriano Zanetti returns for Part 2 with a powerhouse session of real-world magic. Experience impossible “any card” revelations, layered mentalism, and effects that feel completely fair from start to finish. Adriano reveals the thinking behind building miracles that unfold naturally and hit hard—modern, audience-tested magic where every choice matters and the impossible feels inevitable.
Experience Michael Gallo’s masterful take on the Silent Mora classic, Balls and Net. Uncover the fine details that make his handling exceptional, perfect for close-up or stage. Whether you’re a beginner or a pro, this must-learn routine will be a cornerstone of your magic for years to come. Start learning with Mike today!
Alain Nu riffles through a book while a spectator calls stop — anywhere they like. They lock in a word. Then a second spectator does the same. No fishing. No stalling. No delay. The mindreading begins and both words are revealed, clean and direct– a perfect thunderbolt. This is hard-hitting mentalism at its finest — and Alain breaks down every nuance that makes it land. Watch it today.
Lectures
Adriano Zanetti returns for Part 2 with a powerhouse session of real-world magic. Experience impossible “any card” revelations, layered mentalism, and effects that feel completely fair from start to finish. Adriano reveals the thinking behind building miracles that unfold naturally and hit hard—modern, audience-tested magic where every choice matters and the impossible feels inevitable.
Step into the mind of Christopher Carter—a master mentalist and keynote speaker who’s spent four decades transforming psychology, theater, and human connection into experiences that defy logic. In this rare interactive event, you’ll discover how stories, suggestion, and body language can shape what we believe and how we connect. It’s not a lecture. It’s not just a show. It’s a living conversation about how people think, communicate, and create meaning—wrapped in laughter, insight, and moments of pure astonishment.
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Nick DeCiutiis joins Magic Masters Confidential for a rare, behind‑closed‑doors session packed with real coin and card work. From Transient Coin with the Chinese Ending to a Four Aces sequence Aaron Fisher calls “each ace being a vision,” Nick delivers grounded, elegant magic shaped by a lifetime of experience. The night closes with The Trick with Two Dice—Dr. Sack’s classic, re‑engineered for deceptive, practical performance.
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
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John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
A signed card vanishes—and when it comes back, it hits harder than you’re ready for. Gary Nealon takes the classic to a new place, layering a mystery card premise with the four Aces to build clean, escalating impossibility. It’s structured, deceptive, and lands with a moment that feels truly out of reach. Watch it now and add a closer that leaves no room for explanation.
In John Guastaferro’s All in Your Hands, two spectators freely mix and cut two packets of cards into four piles—without you ever touching the cards—and the top cards are revealed, one by one, to be the four Aces. Deceptively simple, entirely hands-off, and lightning-quick to learn, this spectator-cut-to-Aces routine is guaranteed to become your go-to astonisher.