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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Discover your next miracle. From Latta’s long-awaited 52 Farewells to Dostal’s mind-melting Liquid Spectrum, this lineup is packed with powerful new tools, showstoppers, and hidden gems. Perfect your sleights, crush predictions, or melt reality—whatever your style, there’s something here to elevate your magic.
Conjuror Community members get an exclusive 15% off on all purchases from The Magic Apple!
In this focused session, Alex Slemmer breaks down his preferred final load sequence for the Cups & Balls—step by step, with unmatched clarity. From pocket timing to body posture, you’ll see exactly how to build to a clean, impossible finish that truly stuns. This may be the most detailed teaching on this routine available. If you’re ready to take your Cups & Balls to the next level, this session is essential.
John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
In this 38-minute deep dive, Aaron Fisher shares his most practical, visual, and deceptive applications of the Outjogged Herman Shift—including a bold new take on Roy Walton’s Going Bye Bye. Perfect for performers ready to elevate their routines with ultra-clean phases that look impossible—and feel undeniable.
A signed selection. A rubber-banded deck. And a visual that stops people cold.
Rubber Melt by Gary Nealon is a pocket-sized miracle—simple to carry, devastating to see. The chosen card doesn’t just rise or fall… it phases through a sealed deck in full view, in the most impossible way.
Prepare to melt some minds.
Lectures
In this focused session, Alex Slemmer breaks down his preferred final load sequence for the Cups & Balls—step by step, with unmatched clarity. From pocket timing to body posture, you’ll see exactly how to build to a clean, impossible finish that truly stuns. This may be the most detailed teaching on this routine available. If you’re ready to take your Cups & Balls to the next level, this session is essential.
Adam Grace unleashes his Magic 2.0 philosophy—blending classic tricks with modern tools and bold new angles. From a political rope routine to an AI-powered billiard ball act, he shows how tech like ChatGPT, Suno, and Eleven Labs can transform your scripting, staging, and impact. The session ends with a moving, masterful Needle-Through-Balloon that proves: the future of magic is already here.
Kyle Purnell delivers a powerhouse lecture packed with impossible visuals and pure sleight-of-hand miracles—all with normal, everyday objects. From moving ink and shrinking signatures to stunning transpositions and a jaw-dropping moving hole effect, Kyle’s ingenious methods will leave both laymen and magicians stunned. No gimmicks, no limits—just killer, anytime, anywhere magic you’ll want in your repertoire!
Engaging, Original Close-Up Magic! Magic is more than tricks—it’s an experience that delights, connects, and inspires. As a Penn & Teller: Fool Us performer and featured act at the Chicago Magic Lounge, Kyle Purnell brings his inventive, world-class magic to CC Club. Get ready for an unforgettable journey of astonishment and discovery!
Rick Holcombe shares some of his most powerful, real-world coin magic, packed with game-changing techniques you won’t find anywhere else. From his signature one-coin masterpiece, Recoil, to the revolutionary Sly Palm, Rick teaches deceptive vanishes, visual transformations, and pro-level handling that make coin magic look effortless. Plus, he unveils new concepts like the Fantasy Display and his stand-up Wild Coin routine, Gemini—straight from his upcoming book, Calico.
If you’re serious about coin magic, this is the deep dive you’ve been waiting for.
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
This lecture starts with 3 easy sponge ball vanishes, including Tony Clark’s Speed Bump Vanish, the Smoosh Vanish, and the Pat Page Vanish. Next, learn 2 productions, including how to produce 2 large balls from a purse frame. Then, it’s on to the Sanada Gimmick, Gozinta Box Productions, Sponge Bunnies, Burger’s Ball Routine, and the Benson Bowl Routine – the ultimate hybrid of sponge balls, cups and balls, and formal close-up magic!
This is the ultimate reboot for close-up magic in 2025. Alex will train you up on the Pat Page Sponge Ball Routine. You’ll wow your audience with 7-10 phases of magic and a complete vanish! Alex Slemmer will teach you everything from sponge ball prep and palm positions to vanishes, splits, and advanced techniques. You'll even learn how to make an endless stream of sponge balls appear!
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John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
In this fast-paced routine, Aaron Fisher delivers a powerhouse double sandwich display built to astonish. With inspired structure and refined handling influenced by Jack Birnman, this visual marvel combines clarity, speed, and surprise—showcasing how timeless techniques can create jaw-dropping moments.