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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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Four silver coins and four Chinese coins, each wrapped in separate handkerchiefs, instantly switch places—right in your spectators’ hands! This stunning, nearly self-working effect is perfect for parlor magic. Easy to learn, impossible to forget!

Master this effortless card transposition with expert guidance from the legendary Mike Gallo himself!

Aaron will reveal recent training advances that make it easier than ever to master this truly invisible pass, along with his favorite tricks for using the GHP to make visual card magic miracles.

Watch Magic Masters Confidential: Adriano Zanetti Part 1 for an expanded Living Room Lecture experience that unveils some of the most powerful and practical magic routines in recent memory.

Gary Nealon turns convention upside down with the Reverse Tilt Control — a bold new spin on one of card magic’s most iconic moves. Smooth, simple, and devastatingly deceptive, Gary’s handling gives you ultimate control wrapped in effortless style. Elevate your performance and master the illusion today.

Jon Armstrong reinvents the classic ring and rope routine with a hilarious twist—swapping the rope for a necktie and turning pure sleight-of-hand into pure comedy. The ring vanishes, reappears, and escapes as the routine builds to an unforgettable finale: the knot transforms into a perfect bowtie. Fun, visual, and brilliantly structured, Jon teaches every detail—including how to make the special tie or where to get one—so you can start amazing audiences today.

John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.

Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!

Steve Valentine kicks off with the classic Scarne 2 Card Transposition, introducing his own impossible twist that takes this classic effect to new heights. This visually stunning card trick will require some practice, but the reactions you'll receive are well worth the effort!

Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!

This four-phase routine turns a signed card into the star of the show. With “Mr. Stickman” as your hand-drawn hero, you’ll deliver rising cards, visual transpositions, and a Houdini-style escape from a vegetable bag. Glenn’s signature blend of creativity and charm shines through—where classic sleights meet unforgettable storytelling for magic that truly connects and captivates.

Meld cutting-edge tech with ancient “brick” magic in this 4–5 minute crowd-pleaser. Start with a selfie-ready smartphone under a cloth…end with that same iPhone and a hefty brick swapping places inside a paper bag, complete with a live “feel the weight” moment. Minimal props, zero reset, maximum jaw-drops—your new modern-theater centerpiece.

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