Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Kainoa takes you further into the Wave Vanish, revealing its true elegance and power. If you love visual coin magic, this is your chance to explore it on a deeper level—start learning today!
A Night of Magic & Creativity! ✨
From storytelling and illusions to elegant sleight-of-hand, every performance brought something special to the stage. Huge congratulations to all the performers—we’re so proud of you!
A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!
The Art of Practice: Finding What Works for You
Join this captivating conversation on practice habits and routines from our members. Discover key insights on when to stop, when to return, and how exploration leads to breakthroughs. Practice is personal—learn how to refine yours for maximum growth!
Chris is revealing his IMPROMPTU Cups & Balls routine! This flash miracle takes just 2 minutes and uses only two regular cups—perfect for performing anytime, anywhere!
A stunning, visual coin vanish that’s worth the work for any serious coin magician. Learn this beautiful sleight today and take your magic to the next level!
Rick Holcombe shares some of his most powerful, real-world coin magic, packed with game-changing techniques you won’t find anywhere else. From his signature one-coin masterpiece, Recoil, to the revolutionary Sly Palm, Rick teaches deceptive vanishes, visual transformations, and pro-level handling that make coin magic look effortless. Plus, he unveils new concepts like the Fantasy Display and his stand-up Wild Coin routine, Gemini—straight from his upcoming book, Calico.
If you’re serious about coin magic, this is the deep dive you’ve been waiting for.
Robert Ramirez shares his take on the Jelly Bean Trick—a fun, foolproof stage routine where the audience predicts the exact number of jelly beans in a jar. Easy to perform, highly interactive, and a guaranteed crowd-pleaser! Learn it now and add it to your act!
Gary Nealon’s Paintbrush Control is a stunning, easy-to-learn move perfect for visual card color changes. Smooth, powerful, and highly accessible—start mastering it today!
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
Inspired by Bill Goldman’s Monkey in the Middle, this routine packs a punch with carefully crafted secrets. Master handling tips, Goldman’s signed duplicate subtlety, and the setup behind its jaw-dropping deception.
Make this powerhouse effect yours today!
The Popeye Popper Deck uses a brilliant setup to force a card and reveal it in a stunning location. Learn deck preparation, essential techniques, and why it’s perfect for stage magic and foolproof forcing.
"The Future is Wide Open" is a stunning double prediction card trick. Two participants freely stop at cards in a face-up deck, and the magician's predictions match perfectly. With minimal moves and maximum impact, this engaging routine creates a powerful connection with the audience.
From the smoky clubs of Shade to the high-stakes action of Smokin' Aces, The Ripper has mesmerized audiences in Hollywood blockbusters.
Now it’s your turn. Learn The Ripper for free and bring a touch of cinematic magic to your performances.
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
Join us for an all new experience! CC Presents Part 1 of the MAGIC MASTERS CONFIDENTIAL - A TWO NIGHT Expanded Living Room Lecture. Michael Gallo!
The Rising is an eye-popping 4 Ace trick that you can do under Impossible Challenge Conditions! Use any deck... anytime!
Fourtopia, by Aaron Fisher, is one of Aaron's most visual card tricks with four cards. Visually Produce Four Kings with this Audience Favorite method!
Get ready to discover Master Magician Steve Barcellona’s go-to stand-up miracle and emergency life-saver.
More tools coming soon.
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