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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
John Guastaferro's "Here, There & In My Pocket" is a thrilling tribute to the classic homing card effect, inspired by Francis Carlisle's work in Stars of Magic. Watch as a spectator's selection keeps jumping to your pocket, creating a stunning visual that elevates the homing card concept to new heights. This is the homing card on steroids!
Dive into the classic magic routine known as The Matrix, masterfully taught by Glenn Morphew. His version not only showcases his unique personality but also enhances the original effect, making it accessible and captivating for newcomers. For those already familiar with it, Glenn's innovative touches add depth that makes revisiting this routine truly worthwhile.
Discover Daniel Chard's "3 2 1 Dunbury," a stunning card routine where a spectator freely selects a card from five, only to see it vanish from the packet and seemingly reappear in the performer's pocket. In an incredible twist, all other cards are retrieved, leaving only the chosen one in hand. If you're passionate about card slights, this effect is sure to captivate your audience!
Hollywood editor and Emmy winner Tad Nyland brings 30 years of storytelling experience to the world of magic. In this special two-part session, Tad shows you how to craft a magic demo video that actually works — one that reflects your unique voice, grabs attention, and opens doors. Whether you’re aiming for gigs, TV, or just want to show your magic in the best light, this is the insider’s guide you’ve been waiting for.
Discover John Guastaferro's "Virus," a brilliant twist on the all-backs and Chicago opener plots. Watch as a spectator's selection turns the entire deck to all backs, followed by the deck going completely blank. Once the virus is found and removed, the deck magically returns to normal—with backs on one side and faces on the other. Learn this easy trick today and elevate your card magic!
Join us for the September Member Mastermind, featuring an incredible lineup of performances that showcase creativity and skill. Jeff Rigney opens with his unique take on Gregory Wilson's "Recap," followed by Janine Ferarese confronting her triskaidekaphobia in "The 13 Trick." Baxter Brown adds his twist to "Hopping Keys," while Larry Mota presents a beautifully unique Cups and Balls routine. FX Charpentier earns his Mastermind cup with an elegant history lesson in "Passing the Weights," and Richie D shares his latest version of "Sympathetic Slot Machine," Don't miss this incredible evening!
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!
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Daniel Chard’s Dreamweaver turns a simple signed selection into a surreal visual experience. The entire deck seems to melt away—its faces, backs, and even the pips themselves—leaving only the spectator’s chosen card intact. Advanced, elegant, and utterly impossible, this routine delivers that rare “how-is-that-even-possible?” moment pros live for. Learn Dreamweaver today and add a true showstopper to your set.
John Luka’s “Card to Wallet” is a real lesson in professional magic. This timeless effect gets John’s refined, real‑world treatment—tested through decades of performing for real audiences. A signed card vanishes and reappears inside a wallet that’s been in plain view the whole time. No fluff, no filler—just expert structure and rock‑solid handling from a true worker who knows what plays. Watch this one and learn from a master at the top of his game.
Two jokers take center stage in John Guastaferro’s Jokers Everywhere—a dazzling flash of mischief where magic feels truly alive. The jokers reveal two freely chosen cards, then deliver the kicker: the selections instantly transform into jokers too. Four jokers. No explanation. Just pure wonder. Watch now and see why John’s magic defines impossible charm.
Experience the magic of Daniel Chard's "Night w/Hofzinser Meets Kickback"! This innovative routine enhances the classic Hofzinser Ace Problem with a captivating kickback sequence that will leave your audience in awe. A card is selected and lost in the deck, while the queens set out to find it. One queen ends up face down in the face-up deck, and just when you think the selection has jumped to your pocket, a stunning twist occurs: the selection and the queens instantly switch places! This masterful blend of misdirection and surprise is perfect for any magician looking to elevate their card magic.
If you've been searching for a finger ring routine, Glenn Morphew has you covered. Finger rings are everyday objects that allow for impromptu miracles, perfect for brightening anyone's day. Glenn's routine is audience-tested and honed to perfection, ensuring you get the best reactions. Even if you already have a ring routine, Glenn's expert touches will elevate your performance to the next level. Watch the preview now and get ready to transform your magic!
Dive into the classic magic routine known as The Matrix, masterfully taught by Glenn Morphew. His version not only showcases his unique personality but also enhances the original effect, making it accessible and captivating for newcomers. For those already familiar with it, Glenn's innovative touches add depth that makes revisiting this routine truly worthwhile.
Transform a half dollar coin into a copper coin right before your audience’s eyes with "Workers' Wild Coin." Repeat this astonishing transformation two more times, and just when they think they've figured it out, you unleash a kicker ending that reveals all three copper coins have magically transformed into Chinese coins!
Learn from master magician Mike Gallo as he guides you through every detail of this routine that keeps spectators guessing. With no complicated moves and an instant reset, it's perfect for table work or close-up performances.
Watch now and prepare to amaze with "Workers' Wild Coin"!