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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!
Experience the magic of Daniel Chard's "Night w/Hofzinser Meets Kickback"! This innovative routine enhances the classic Hofzinser Ace Problem with a captivating kickback sequence that will leave your audience in awe. A card is selected and lost in the deck, while the queens set out to find it. One queen ends up face down in the face-up deck, and just when you think the selection has jumped to your pocket, a stunning twist occurs: the selection and the queens instantly switch places! This masterful blend of misdirection and surprise is perfect for any magician looking to elevate their card magic.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Master your sleights with precision! In this video, Jeff Copeland reveals his Spellbound practice cycle, designed to maximize your reps and perfect your French Drop. Elevate your skills and transform your magic with focused drills that will have you performing with confidence. Don’t miss this chance to strengthen your technique and expand your coin sleight toolbox!
In this session, Steve Valentine shares his spectacular Ace Assembly, packed with essential details to elevate your performance. Learn the nuances that will seamlessly integrate this classic into your set. Transform your card game today and master this beautiful piece of magic that will leave your audience in awe!
Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.
Three impossible moments. One routine. First, you find their selection using your "lucky" card. Clean reveal. Then—without warning—all four Aces appear from nowhere. But here's the kicker: when you spread the deck, every card has ended up in perfect order by suit. Beautiful. Direct. Stunningly easy to execute. This one goes straight into your repertoire tonight.
If you've been searching for a finger ring routine, Glenn Morphew has you covered. Finger rings are everyday objects that allow for impromptu miracles, perfect for brightening anyone's day. Glenn's routine is audience-tested and honed to perfection, ensuring you get the best reactions. Even if you already have a ring routine, Glenn's expert touches will elevate your performance to the next level. Watch the preview now and get ready to transform your magic!
Lectures
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
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Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!
Once you see Glenn’s take on the Homing Card, you’ll know why magicians can’t stop talking about it. The spectator’s signed card jumps to your pocket—not once, but twice—under impossibly clean conditions. It’s beautiful, practical, and pure magic. Watch it now—because once you do, you’ll want this in your working set ASAP.
John Luka’s magic hits hard because it’s been sharpened by decades of real-world performance. In Jazzed and Face Up, two small packets of cards trade places one by one—under increasingly impossible, squeaky-clean conditions. It’s smart, direct, and a total worker’s dream. Learn it once, and you’ll find yourself performing it every chance you get.
Suzanne’s Blank Card Trick is a charming powerhouse that blends laughter and pure astonishment. With her trademark wit, Suzanne transforms a simple blank card into a whirlwind of magic—the signed card rises to the top, the signature jumps on and off, and the entire deck suddenly prints itself front and back, leaving you reset and ready to go again. It’s funny, fooling, and perfect for pros or hobbyists alike—watch now and make it yours.
Larry Wilmore takes the Ambitious Card to its breaking point — literally. After a few classic phases, the deck is banded tight, the selection is lost… and then in one lightning moment, it drives straight through the pack and your hand to appear face up, trapped under the band, on the back of your palm. It's bold, visual, and unforgettable. A little practice, a lifetime reaction. Watch it today — and take your ambition to the next level.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.
Spectator names any card, shuffles the deck, then freely plucks three “clue” cards—and in a stunning display of impromptu mind-reading, you zero in on their selection every time. Jason Dean’s Impossible Impromptu Revelations is pure, unprepared magic that plays anywhere and leaves everyone wondering, “How’d he do that?!”
Jeff Copeland’s Corner Pocket is the ultimate in-pocket coin vanish: place a borrowed half-dollar at your fingertips, give a quick squeeze—and it literally dives into your jacket pocket under stunned eyes. Then, with the same effortless flourish, you reverse it—pulling the very same coin back through the fabric for spectators to examine. No gimmicks, no awkward set-ups—just pure, fool-proof magic that plays perfectly in any walk-around or parlor setting.