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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
Mike Powers shares this Don England modern classic—a false explanation gambling routine where the "money card" impossibly stretches both long and wide, only to shrink down to a mini card. You'll need some DIY, but this gimmick is easy to make and even easier to perform. Funny, visually stunning, and a guaranteed crowd-pleaser. Watch it now and add this gem to your working set!
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!
Experience the magic of Daniel Chard's "Night w/Hofzinser Meets Kickback"! This innovative routine enhances the classic Hofzinser Ace Problem with a captivating kickback sequence that will leave your audience in awe. A card is selected and lost in the deck, while the queens set out to find it. One queen ends up face down in the face-up deck, and just when you think the selection has jumped to your pocket, a stunning twist occurs: the selection and the queens instantly switch places! This masterful blend of misdirection and surprise is perfect for any magician looking to elevate their card magic.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Lectures
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
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Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!
When most people hear “spoon bending,” they think trick or gimmick — but this lesson isn’t about that. It’s about tapping into the invisible energy that fuels every great performance. Alain Nu takes a single ordinary spoon and turns it into a meditation on focus, flow, and the power of intention. Watch this one — it’ll change the way you think about mental magic forever.
Once you see Glenn’s take on the Homing Card, you’ll know why magicians can’t stop talking about it. The spectator’s signed card jumps to your pocket—not once, but twice—under impossibly clean conditions. It’s beautiful, practical, and pure magic. Watch it now—because once you do, you’ll want this in your working set ASAP.
John Luka’s magic hits hard because it’s been sharpened by decades of real-world performance. In Jazzed and Face Up, two small packets of cards trade places one by one—under increasingly impossible, squeaky-clean conditions. It’s smart, direct, and a total worker’s dream. Learn it once, and you’ll find yourself performing it every chance you get.
Suzanne’s Blank Card Trick is a charming powerhouse that blends laughter and pure astonishment. With her trademark wit, Suzanne transforms a simple blank card into a whirlwind of magic—the signed card rises to the top, the signature jumps on and off, and the entire deck suddenly prints itself front and back, leaving you reset and ready to go again. It’s funny, fooling, and perfect for pros or hobbyists alike—watch now and make it yours.
Gregory Wilson’s Chip on Shoulder is the ultimate mix of skill, guts, and spectator shock. A poker chip appears, vanishes, and reappears—finally landing on your spectator’s shoulder again and again, under impossible conditions. Perfect for close-up or stage, this routine serves reactions hotter than a royal flush. Watch it now and turn boldness into brilliance.
John Luka’s Doubling Back Home delivers pure astonishment—twice. A signed card vanishes and reappears in your pocket, not once but two times, in a routine that’s as effortless as it is impossible. Clean, direct, and designed for real-world magic, this is a powerhouse you can perform anywhere. Learn it today and leave your audience speechless.
Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.