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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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Alexander Slemmer leads a charming, interactive card experiment where shuffled decks and random choices lead to impossible coincidences. As matching cards appear across separate decks, you'll see how clever structure and subtle handling create moments of pure wonder.

Can you fool the cards, or do they always know the truth? In this engaging effect, your spectator can lie, tell the truth, or mix both—but the outcome is always astonishing. A modern twist on a classic favorite, this routine is as fun to perform as it is impossible to explain. Watch the full breakdown and add this powerful effect to your repertoire!

Discover the hilarious, mind-bending spelling trick that amazes your audience—while you struggle to make it work! Based on Edward G. Brown’s classic and perfected by David Williamson, this routine blends audience participation, clever structure, and a foolproof mnemonic for a truly unforgettable performance. Watch the full breakdown, master the setup, and add this must-learn effect to your repertoire!

Kainoa takes you further into the Wave Vanish, revealing its true elegance and power. If you love visual coin magic, this is your chance to explore it on a deeper level—start learning today!

Chris is revealing his IMPROMPTU Cups & Balls routine! This flash miracle takes just 2 minutes and uses only two regular cups—perfect for performing anytime, anywhere!

The Double Lift Game is an anytime, anywhere miracle with any deck—especially a magician fooler! Shared by CC’s own Gary Nealon, this fun and easy routine is a must-learn. Start mastering it today!

Mike Gallo’s Okito 3x3 Flash Transposition is a stunningly simple Okito box routine with a powerful kicker ending. If you love coin magic and want to explore Okito box work, this is a must-learn!

Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!

Glenn Morphew’s Card Opener kicks off your set with pure fire—three phases of fast, visual magic that grab attention and don’t let go. A selection is lost and instantly found, the Aces get ambitious, and a freely named four of a kind transforms into the Aces right before their eyes. Quick, clean, and packed with energy, this opener locks your audience in from the very first beat. Watch it now.

While strumming a ukulele intro, the performer invites three spectators to eliminate cards through a series of impossible choices—burning numbers or pictures, narrowing the deck further, then selecting one final card to spare. In a stunning climax, that very card is revealed to have been folded and used as the pick strumming the ukulele the entire time. A killer opener that plays big whether you're a musician or not—the method works like a charm. Watch today and discover why this routine stops shows cold.

Mike Powers shares this Don England modern classic—a false explanation gambling routine where the "money card" impossibly stretches both long and wide, only to shrink down to a mini card. You'll need some DIY, but this gimmick is easy to make and even easier to perform. Funny, visually stunning, and a guaranteed crowd-pleaser. Watch it now and add this gem to your working set!

Gary builds practical, bulletproof magic—and this key card placement is no exception. It started as a magician fooler, but it works just as well for laypeople. No awkward angles. No suspicious handling. Just a clean, simple control that does exactly what you need—every time. Add it to your toolbox today. You'll be using it tonight.

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