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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
Discover your next miracle. From Latta’s long-awaited 52 Farewells to Dostal’s mind-melting Liquid Spectrum, this lineup is packed with powerful new tools, showstoppers, and hidden gems. Perfect your sleights, crush predictions, or melt reality—whatever your style, there’s something here to elevate your magic.
Conjuror Community members get an exclusive 15% off on all purchases from The Magic Apple!
In this focused session, Alex Slemmer breaks down his preferred final load sequence for the Cups & Balls—step by step, with unmatched clarity. From pocket timing to body posture, you’ll see exactly how to build to a clean, impossible finish that truly stuns. This may be the most detailed teaching on this routine available. If you’re ready to take your Cups & Balls to the next level, this session is essential.
In this 38-minute deep dive, Aaron Fisher shares his most practical, visual, and deceptive applications of the Outjogged Herman Shift—including a bold new take on Roy Walton’s Going Bye Bye. Perfect for performers ready to elevate their routines with ultra-clean phases that look impossible—and feel undeniable.
John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
A full coin act in under 3 minutes—built for real-world impact.
Kainoa Harbottle’s Tablehopper’s Quattro hits all the high notes: coin through table, coins across, vanishes, and surprise reappearances. It’s modular, powerful, and practical—perfect for close-up, walk-around, or online.
Minimal sleights. Maximum effect. Whether you’re just starting out or a pro looking to streamline, Quattro gives you the tools—and freedom—to make it yours.
Lectures
Experience the most mind-blowing magic from the greatest living master of creative coin magic, Michael Gallo. Gallo performed some of his best-known tricks—and many we’ve never seen anywhere before! See the Gallo Pitch in action, discover Mike’s super easy-to-do Three-Fly and the most amazing Gadabout Coins ever. Gallo revealed secrets kept under wraps for decades, such as the real-work on the Bobo Switch and the Spider Vanish. This is a must-see opportunity to learn from a true master and elevate your whole game just by watching!
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Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!
Spectator names any card, shuffles the deck, then freely plucks three “clue” cards—and in a stunning display of impromptu mind-reading, you zero in on their selection every time. Jason Dean’s Impossible Impromptu Revelations is pure, unprepared magic that plays anywhere and leaves everyone wondering, “How’d he do that?!”
Jeff Copeland’s Corner Pocket is the ultimate in-pocket coin vanish: place a borrowed half-dollar at your fingertips, give a quick squeeze—and it literally dives into your jacket pocket under stunned eyes. Then, with the same effortless flourish, you reverse it—pulling the very same coin back through the fabric for spectators to examine. No gimmicks, no awkward set-ups—just pure, fool-proof magic that plays perfectly in any walk-around or parlor setting.
A timeless crowd-pleaser with a fresh twist—Restorioso turns an ordinary piece of string into a moment of pure astonishment. With the spectator front and center, the magic happens in their own hands, creating a memory that sticks. Perfect for walk-around pros and intimate close-up shows alike, Glenn revives a classic with new visual power that feels impossible. Learn Restorioso today!
Before he passed, Mike Gallo—son of the legendary Lou Gallo—shared a 5-part lecture series with CC Club members. In this rare and powerful training, Mike breaks down the iconic Gallo Pitch in detail—exactly as it was handed down from father to son.
Learn the mechanics, timing, and subtle touches that transform this classic sleight into a natural, deceptive weapon in your coin magic arsenal. This is your chance to learn the real work—straight from the source.
Invite your spectators to freely touch any cards in a spread. No forces—and when the selections are revealed, they form a perfect four-of-a-kind. Discover the hidden touches that make this stunning effect not just possible—but practical. Add this miracle to your repertoire and deliver jaw-dropping reactions with nothing more than a deck of cards.
In Jon Armstrong’s Cut Cards, you remove a prediction from the deck and sandwich it between two blank cards. You then invite several spectators to freely name any playing card—no forcing, no equivoque. When the blanks are lifted, the isolated prediction matches their choice perfectly. While it does require solid intermediate card-handling, the jaw-dropping payoff makes every moment of practice more than worth it.