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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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Want to amaze and amuse? "Bughouse Poker" is the ultimate poker routine—sharp, witty, and packed with audience interaction. Loved by Aaron Fisher and Lee Asher, this classic from Lou Brooks is easy to learn and unforgettable to perform. Add this crowd-pleaser to your repertoire today!

Watch as three silver coins and a copper coin impossibly switch places—again and again—building to an astonishing finale inside a sealed brass box. This visual, mind-bending routine is perfect for close-up or parlor magic, leaving audiences in pure disbelief!

Four silver coins and four Chinese coins, each wrapped in separate handkerchiefs, instantly switch places—right in your spectators’ hands! This stunning, nearly self-working effect is perfect for parlor magic. Easy to learn, impossible to forget!

Master this effortless card transposition with expert guidance from the legendary Mike Gallo himself!

In Jon Armstrong’s Cut Cards, you remove a prediction from the deck and sandwich it between two blank cards. You then invite several spectators to freely name any playing card—no forcing, no equivoque. When the blanks are lifted, the isolated prediction matches their choice perfectly. While it does require solid intermediate card-handling, the jaw-dropping payoff makes every moment of practice more than worth it.

Jeff Copeland’s Corner Pocket is the ultimate in-pocket coin vanish: place a borrowed half-dollar at your fingertips, give a quick squeeze—and it literally dives into your jacket pocket under stunned eyes. Then, with the same effortless flourish, you reverse it—pulling the very same coin back through the fabric for spectators to examine. No gimmicks, no awkward set-ups—just pure, fool-proof magic that plays perfectly in any walk-around or parlor setting.

Meld cutting-edge tech with ancient “brick” magic in this 4–5 minute crowd-pleaser. Start with a selfie-ready smartphone under a cloth…end with that same iPhone and a hefty brick swapping places inside a paper bag, complete with a live “feel the weight” moment. Minimal props, zero reset, maximum jaw-drops—your new modern-theater centerpiece.

In Kainoa Harbottle’s take on Guy Hollingworth’s Voodoo Card, experience three chilling reveals in one seamless routine: a “drained” card appears with eerie bite-marks, vanishes into the deck, then reemerges with an otherworldly new back—pure theatrical chills.

A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!

Join Alexander Slemmer as he unveils a devious deck that redefines the "card to impossible location" plot. Easy to make, effortless to use—this clever tool delivers maximum impact with minimal effort. Perfect for pros and casual performers alike!

Transform a single coin from copper to gleaming silver—and back again—using only the heat of your hand. With three jaw-dropping color-shifts in one seamless routine, Spellbound delivers pure, unmissable magic that plays smoothly, resets instantly, and leaves every spectator convinced they actually felt the change. Add this coin miracle to your arsenal and watch jaws drop on demand!

Watch as red, white, and green casino dice transpose from hand to hand, pocket to hand, and finally transform into a fistful of mini dice. In "A Trick to Die For," Mike Gallo breaks down every move with clarity, making this stunning routine easier than ever to master. Add it to your repertoire today!

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