Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Rick Holcombe shares some of his most powerful, real-world coin magic, packed with game-changing techniques you won’t find anywhere else. From his signature one-coin masterpiece, Recoil, to the revolutionary Sly Palm, Rick teaches deceptive vanishes, visual transformations, and pro-level handling that make coin magic look effortless. Plus, he unveils new concepts like the Fantasy Display and his stand-up Wild Coin routine, Gemini—straight from his upcoming book, Calico.
If you’re serious about coin magic, this is the deep dive you’ve been waiting for.
Robert Ramirez shares his take on the Jelly Bean Trick—a fun, foolproof stage routine where the audience predicts the exact number of jelly beans in a jar. Easy to perform, highly interactive, and a guaranteed crowd-pleaser! Learn it now and add it to your act!
Gary Nealon’s Paintbrush Control is a stunning, easy-to-learn move perfect for visual card color changes. Smooth, powerful, and highly accessible—start mastering it today!
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
Mike Gallo’s Okito 3x3 Flash Transposition is a stunningly simple Okito box routine with a powerful kicker ending. If you love coin magic and want to explore Okito box work, this is a must-learn!
The Double Lift Game is an anytime, anywhere miracle with any deck—especially a magician fooler! Shared by CC’s own Gary Nealon, this fun and easy routine is a must-learn. Start mastering it today!
New Magic Alert! From mind-blowing mentalism to game-changing utilities, these must-have releases will elevate your magic to the next level. Check out the latest visual stunners, reputation makers, and everyday carry essentials—which one will you add to your arsenal?
Join us in celebrating Gregg Chase, Lary Mota, Steve Feldman, Todd Goldman, Richie D, and Michael Granoff as they showcase their latest routines and share their incredible progress. Don’t miss this inspiring journey of creativity and growth!
Eddie Fechter’s Coins Across is a must-have for any magician. With just a few quarters, this routine creates a flawless, impossible illusion—perfect for beginners and pros alike.
Add it to your repertoire today and wow your audience with–EASY–pure sleight-of-hand magic!
In this Practice Engine Live Session, Alex expands on the One Coin Routine with fresh variations, trading the Classic Palm Vanish for a smooth Finger Palm handling and adding a production from the elbow that looks impossibly clean. Aaron steps in to refine technique and naturalness, revealing how to keep the Under the Spread Steal invisible from the front and demonstrating a deceptive, flowing false overhand shuffle for your card work.
Join the CC panel as they break down standout performances from the Summit, analyzing the artistic choices that make close-up magic truly connect with audiences. Discover the "tentpole method" for building a reliable 5-10 minute set around your strongest, most authentic material.
Join the CC panel as they break down standout performances from the Summit, analyzing the artistic choices that make close-up magic truly connect with audiences. Discover the "tentpole method" for building a reliable 5-10 minute set around your strongest, most authentic material.
Who doesn't love a good color change? Bill Goodwin has a great one! Whether you're looking for a single change or a double change, Bill's Pivot Color Change delivers visual magic that's perfect for card workers. Clean, direct, and versatile—this is the kind of move that elevates your card work instantly. Watch Bill's Pivot Color Change now and level up your card magic today!
In this Practice Engine Session, Aaron provides the fine details to perfect your Under the Spread steal. Meanwhile, Alex refines essential techniques including the Classic Palm Vanish, Handwashing, and the l'Homme Masque reload.
In this live session, Aaron closes the loop on the Under the Spread Force, breaking down every detail you need to execute this move under perfect cover.
Then Alex takes the one-coin sequence and runs it with Halloween candy—the ultimate cross-training for a Trick-or-Treat miracle that'll blow the kiddos' minds!
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
All coins. All the time. Alex breaks down the one-coin sequence we've been building—quarter, half dollar, dollar. You'll sharpen your palms, convert your vanishes to chocolates (or anything small), and master the Classic Palm Vanish with a detailed, step-by-step exercise.
This is where careful practice becomes smooth, deceptive performance. Clear drills. Live coaching. A community that pushes you forward.
Catch the replay now. Your coins are waiting.
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