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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Jon Armstrong’s Chop Cup “Skill-Trick” reimagines the classic cup-and-ball as a participatory showstopper: demo playful “skills,” ratchet up the suspense, then produce three impossible appearances under an empty cup. Perfectly angle-safe for 300° audiences—crisp, captivating, and guaranteed to wow everyone.
The Member Mastermind event on June 11, 2025, features performances by Joe McNamara with a "Hansen Chien hand with a twist," Janine Ferarese performing "Marge and Rita," Larry Mota demonstrating a "Ring through Finger" routine, Mark LaBar debuting "Tumbleweed," Todd Goldman showcasing a trick exploring AI and card magic, and Michael Granoff presenting a rendition of Rick Holcomb's "Recoil!!"
Discover your next miracle. From Latta’s long-awaited 52 Farewells to Dostal’s mind-melting Liquid Spectrum, this lineup is packed with powerful new tools, showstoppers, and hidden gems. Perfect your sleights, crush predictions, or melt reality—whatever your style, there’s something here to elevate your magic.
Conjuror Community members get an exclusive 15% off on all purchases from The Magic Apple!
In this focused session, Alex Slemmer breaks down his preferred final load sequence for the Cups & Balls—step by step, with unmatched clarity. From pocket timing to body posture, you’ll see exactly how to build to a clean, impossible finish that truly stuns. This may be the most detailed teaching on this routine available. If you’re ready to take your Cups & Balls to the next level, this session is essential.
John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
In this 38-minute deep dive, Aaron Fisher shares his most practical, visual, and deceptive applications of the Outjogged Herman Shift—including a bold new take on Roy Walton’s Going Bye Bye. Perfect for performers ready to elevate their routines with ultra-clean phases that look impossible—and feel undeniable.
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Aaron breaks the Elmsley Count wide open, from deceptive grips to timing that convinces before the eyes can question, culminating in a moment where one card becomes two. Then Alex takes you into coin work that hits hard: retention vanishes, the Brick Wall, a killer Spider Grip finish, and a full Coins Across sequence sharpened in real time with live coaching.