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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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New Magic Alert! From mind-blowing mentalism to game-changing utilities, these must-have releases will elevate your magic to the next level. Check out the latest visual stunners, reputation makers, and everyday carry essentials—which one will you add to your arsenal?

Join us in celebrating Gregg Chase, Lary Mota, Steve Feldman, Todd Goldman, Richie D, and Michael Granoff as they showcase their latest routines and share their incredible progress. Don’t miss this inspiring journey of creativity and growth!

This lecture starts with 3 easy sponge ball vanishes, including Tony Clark’s Speed Bump Vanish, the Smoosh Vanish, and the Pat Page Vanish. Next, learn 2 productions, including how to produce 2 large balls from a purse frame. Then, it’s on to the Sanada Gimmick, Gozinta Box Productions, Sponge Bunnies, Burger’s Ball Routine, and the Benson Bowl Routine – the ultimate hybrid of sponge balls, cups and balls, and formal close-up magic!

This is the ultimate reboot for close-up magic in 2025. Alex will train you up on the Pat Page Sponge Ball Routine. You’ll wow your audience with 7-10 phases of magic and a complete vanish! Alex Slemmer will teach you everything from sponge ball prep and palm positions to vanishes, splits, and advanced techniques. You'll even learn how to make an endless stream of sponge balls appear!

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