Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Discover the hilarious, mind-bending spelling trick that amazes your audience—while you struggle to make it work! Based on Edward G. Brown’s classic and perfected by David Williamson, this routine blends audience participation, clever structure, and a foolproof mnemonic for a truly unforgettable performance. Watch the full breakdown, master the setup, and add this must-learn effect to your repertoire!
This astonishing self-working card trick involves two packets of matching valued cards, mixed according to the spectator's instructions. Despite thorough shuffling and seemingly random decisions, the packets match perfectly, card for card, in order.
Hot New Magic Releases!
From visual stunners to mind-blowing mentalism, these must-have effects are designed to astonish any audience!
CC Club members save 15% every day at The Magic Apple! Use the link on your Member Dashboard to apply your discount.
Chris Korn’s take on the One Coin Flurry builds on the classics of David Roth and Slydini, blending effortless handling with a perfect structure and a modernized finale. A must-learn routine for any coin magician!
Kainoa takes you further into the Wave Vanish, revealing its true elegance and power. If you love visual coin magic, this is your chance to explore it on a deeper level—start learning today!
A Night of Magic & Creativity! ✨
From storytelling and illusions to elegant sleight-of-hand, every performance brought something special to the stage. Huge congratulations to all the performers—we’re so proud of you!
A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!
The Art of Practice: Finding What Works for You
Join this captivating conversation on practice habits and routines from our members. Discover key insights on when to stop, when to return, and how exploration leads to breakthroughs. Practice is personal—learn how to refine yours for maximum growth!
Chris is revealing his IMPROMPTU Cups & Balls routine! This flash miracle takes just 2 minutes and uses only two regular cups—perfect for performing anytime, anywhere!
A stunning, visual coin vanish that’s worth the work for any serious coin magician. Learn this beautiful sleight today and take your magic to the next level!
In this Practice Engine live session Aaron demonstrates a sophisticated 2-phase force and reveal sequence that seamlessly combines Hindu Shuffle and Overhand Shuffle controls with the Under The Spread Force—perfect for creating impossible-seeming card revelations. Meanwhile, Alex focuses on coin work fundamentals, offering targeted drills that integrate the Classic Palm and Shuttle Pass to create the illusion of displaying a single coin while secretly staying one ahead. This gets us ready for the next coin routine we'll be working on. This session provides the structured practice and expert guidance to refine these essential techniques.
Prepare yourself for the historic second installment of the CC Living Room Lecture Lecture featuring Tom Dobrowolski! You are in store for another evening jammed-packed with magic that will astound you and amazing your audiences!
Tom Dobrowolski presents an action-packed lecture featuring commercial Chicago Magic routines that you'll be eager to perform for your audiences. You'll learn numerous commercial card and coin miracles, along with some amazing all-time classics Tom learned directly from the late Jim Ryan, the legendary Chicago Master of Bar Magic.
Join Aaron Fisher, Adam Grace, and Alex Slemmer for a special event showcasing the most exciting ideas, concepts, and fundamental principles from the last six months of the popular Practice Engine program.
Sharpen your sleight of hand in this hands-on Practice Engine Live! Aaron dives into the card buckle for expert control and revisits the classic Frank Thompson full-deck false shuffle, while Alex breaks down the shuttle pass—your go-to move for concealing a coin in plain sight. This focused session is all about building precision, confidence, and finesse with the fundamentals.
Gregory Wilson proves again why he’s the master of real-world miracles. With nothing more than a coffee cup sleeve and a stir stick, you’ll melt minds in seconds—no setup, no gimmicks, no nonsense. The spectator sees it, feels it, and it all happens in their hands. Practical, powerful, and pure Wilson—grab your coffee and start performing magic that sticks.
In this Practice Engine Live Session, Aaron reveals how to use the buckle to get a break above one or two cards at the bottom of the deck, demonstrates the Cover Reverse, and introduces the Frank Thompson false cut. Alex presents another option for the final phase of the One Coin routine with Dai Vernon's Thumb Palm vanish and reproduction. Catch up now and solidify your sleight of hand foundation.
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