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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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Lee Asher’s Losing Control is a slick, in-the-hands miracle that turns a casual spread into pure mastery. With one fluid gesture, the selection seems lost—yet it is controled to the top before anyone suspects. It’s bold, elegant, and built for real-world magic. Watch now and add this devious weapon to your everyday arsenal.

Suzanne’s whimsical coin routine is pure joy in motion—simple, charming, and impossible to forget. Built around her delightful premise, it captivates kids with laughter and wonder while astonishing adults with impossible, in-their-hands magic. No knuckle-busting moves. No wasted moments. Just real magic that feels alive. Watch it today—and perform it tonight!

In this Roundtable, the conversation turns to what’s next — what members (and the panel!) are excited about, thinking through, and planning for their magic in the year ahead. It’s a casual, inspiring deep dive into how we all grow as magicians… together.

This upcoming event will feature in-depth reviews, discussions and demonstrations of the latest hot effects in magic!

The January 2026 Member Mastermind featured a diverse lineup of performances from Larry Mota, Steve Feldman, Richie D, Todd Goldman, and Michael Granoff, showcasing everything from multi-phase coin and card routines to comedy and a new routine focused on conquering fear.

Aaron shares all the details of his multi-phase ESP routine, where psychology and structure blend seamlessly. You’ll see how focus and timing can look like true mind reading as he demonstrates practical ways to combine forcing, organization, and intuition into meaningful magic. Then Alex dives into the foundations of expert coin handling—revealing how effortless palming, smooth passes, and natural movement can elevate any performance. From reliable card controls to real practice habits that shape mastery, this session delivers grounded teaching, real-world fixes, and a fresh understanding of why simplicity wins every time.

In Limelight, Gregory Wilson turns a simple lime and a borrowed bottle into a jaw-dropping illusion that happens right in your spectator’s hands. No gimmicks—just pure, spontaneous astonishment. Quick, impossible, and ready anytime you are. Watch today and light up your next party with real magic.

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