Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
Robert Ramirez shares his take on the Jelly Bean Trick—a fun, foolproof stage routine where the audience predicts the exact number of jelly beans in a jar. Easy to perform, highly interactive, and a guaranteed crowd-pleaser! Learn it now and add it to your act!
Gary Nealon’s Paintbrush Control is a stunning, easy-to-learn move perfect for visual card color changes. Smooth, powerful, and highly accessible—start mastering it today!
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
Mike Gallo’s Okito 3x3 Flash Transposition is a stunningly simple Okito box routine with a powerful kicker ending. If you love coin magic and want to explore Okito box work, this is a must-learn!
The Double Lift Game is an anytime, anywhere miracle with any deck—especially a magician fooler! Shared by CC’s own Gary Nealon, this fun and easy routine is a must-learn. Start mastering it today!
New Magic Alert! From mind-blowing mentalism to game-changing utilities, these must-have releases will elevate your magic to the next level. Check out the latest visual stunners, reputation makers, and everyday carry essentials—which one will you add to your arsenal?
Join us in celebrating Gregg Chase, Lary Mota, Steve Feldman, Todd Goldman, Richie D, and Michael Granoff as they showcase their latest routines and share their incredible progress. Don’t miss this inspiring journey of creativity and growth!
Eddie Fechter’s Coins Across is a must-have for any magician. With just a few quarters, this routine creates a flawless, impossible illusion—perfect for beginners and pros alike.
Add it to your repertoire today and wow your audience with–EASY–pure sleight-of-hand magic!
Join Alexander Slemmer as he unveils a devious deck that redefines the "card to impossible location" plot. Easy to make, effortless to use—this clever tool delivers maximum impact with minimal effort. Perfect for pros and casual performers alike!
In this Practice Engine Session, Aaron provides the fine details to perfect your Under the Spread steal. Meanwhile, Alex refines essential techniques including the Classic Palm Vanish, Handwashing, and the l'Homme Masque reload.
In this live session, Aaron closes the loop on the Under the Spread Force, breaking down every detail you need to execute this move under perfect cover.
Then Alex takes the one-coin sequence and runs it with Halloween candy—the ultimate cross-training for a Trick-or-Treat miracle that'll blow the kiddos' minds!
Join us for this month's Member Mastermind, featuring an outstanding lineup of performances! Curt Harpold earns his Mastermind Cup with Steve Beam's "Reopening Stab," while Gary Nealon claims his Elite Cup with an elegantly simplified take on Aaron Fisher's "Search and Destroy." Nancy Anderson demonstrates her handling of "Kickback," FX Charpentier brings his unique flair to "Unconscious Poker," Larry Mota dazzles with Dollar Bill Triumph and Coins Across, and Todd Goldman shares his in-progress Wild Coin routine with a surprise kicker ending. Don't miss this celebration of skill and creativity!
This month's "The Good The Bad & The Ugly" live event showcases a diverse selection of today's most talked-about magic effects. The in-depth reviews and discussions cover the mentalism and close-up miracle, Maestro, alongside the highly anticipated new utility device, The Button. For those seeking a strong reputation-maker, we dive into Crashed PRO. The review also features the stunning, practical utility prop Perfect Champagne / Perfect Water Glass, and the grand stage classic Nankin Tamasudare. Finally, we examine the revamped effects Silent Treatment (Stage) and the quick, visual routine Don’t Blink. This is an essential guide to which hot items are a must-have, a pass, or simply interested.
Master your sleights with precision! In this video, Jeff Copeland reveals his Spellbound practice cycle, designed to maximize your reps and perfect your French Drop. Elevate your skills and transform your magic with focused drills that will have you performing with confidence. Don’t miss this chance to strengthen your technique and expand your coin sleight toolbox!
All coins. All the time. Alex breaks down the one-coin sequence we've been building—quarter, half dollar, dollar. You'll sharpen your palms, convert your vanishes to chocolates (or anything small), and master the Classic Palm Vanish with a detailed, step-by-step exercise.
This is where careful practice becomes smooth, deceptive performance. Clear drills. Live coaching. A community that pushes you forward.
Catch the replay now. Your coins are waiting.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Aaron continues his deep dive on the under-the-spread force—revealing every subtle detail that transforms this powerful tool from "tricky" to comfortable. Timing. Pressure. Feel. You'll walk away with a force you can trust.
Then Alex breaks down the French Drop, Spider Grip Vanish, and Classic Palm—the essential building blocks for that beautiful impromptu one-coin sequence we've been mastering together. These aren't just moves. They're the foundation of elegant, anytime coin magic.
Catch up now for clear drills, live coaching, and a supportive community that transforms careful practice into smooth, deceptive performance.
In this live session Aaron takes us on a deep dive of the under the spread steal.
More tools coming soon.
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