Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
A bizarre and baffling illusion where your fingers seem to bend and break in impossible ways! All you need is a spare playing card to perform this anytime, anywhere. Learn it now from Lee Asher and freak out your friends!
The Art of Practice: Finding What Works for You
Join this captivating conversation on practice habits and routines from our members. Discover key insights on when to stop, when to return, and how exploration leads to breakthroughs. Practice is personal—learn how to refine yours for maximum growth!
Chris is revealing his IMPROMPTU Cups & Balls routine! This flash miracle takes just 2 minutes and uses only two regular cups—perfect for performing anytime, anywhere!
A stunning, visual coin vanish that’s worth the work for any serious coin magician. Learn this beautiful sleight today and take your magic to the next level!
Rick Holcombe shares some of his most powerful, real-world coin magic, packed with game-changing techniques you won’t find anywhere else. From his signature one-coin masterpiece, Recoil, to the revolutionary Sly Palm, Rick teaches deceptive vanishes, visual transformations, and pro-level handling that make coin magic look effortless. Plus, he unveils new concepts like the Fantasy Display and his stand-up Wild Coin routine, Gemini—straight from his upcoming book, Calico.
If you’re serious about coin magic, this is the deep dive you’ve been waiting for.
Robert Ramirez shares his take on the Jelly Bean Trick—a fun, foolproof stage routine where the audience predicts the exact number of jelly beans in a jar. Easy to perform, highly interactive, and a guaranteed crowd-pleaser! Learn it now and add it to your act!
Gary Nealon’s Paintbrush Control is a stunning, easy-to-learn move perfect for visual card color changes. Smooth, powerful, and highly accessible—start mastering it today!
Rick Holcombe’s Magic Masters Confidential Living Room Lecture is packed with practical, time-tested coin magic from a true expert. Learn vanishes, transpositions, and stunning sleight-of-hand techniques, including Rick’s insights on the EZ Hanging Coins, 3 Strange Things, and Over Under routines—plus a super practice session on the Downs Palm! This is a must-watch for anyone who loves coin magic.
Mike Gallo’s Okito 3x3 Flash Transposition is a stunningly simple Okito box routine with a powerful kicker ending. If you love coin magic and want to explore Okito box work, this is a must-learn!
Member Mastermind is not only THE place to share your magic with the gang and get expert feedback, but your chance to get your hands on the exclusive Conjuror Community Cup!
This upcoming event will feature in-depth reviews, discussions and demonstrations of the latest hot effects in magic!
In this session, Steve Valentine shares his spectacular Ace Assembly, packed with essential details to elevate your performance. Learn the nuances that will seamlessly integrate this classic into your set. Transform your card game today and master this beautiful piece of magic that will leave your audience in awe!
Master your sleights with precision! In this video, Jeff Copeland reveals his Spellbound practice cycle, designed to maximize your reps and perfect your French Drop. Elevate your skills and transform your magic with focused drills that will have you performing with confidence. Don’t miss this chance to strengthen your technique and expand your coin sleight toolbox!
All coins. All the time. Alex breaks down the one-coin sequence we've been building—quarter, half dollar, dollar. You'll sharpen your palms, convert your vanishes to chocolates (or anything small), and master the Classic Palm Vanish with a detailed, step-by-step exercise.
This is where careful practice becomes smooth, deceptive performance. Clear drills. Live coaching. A community that pushes you forward.
Catch the replay now. Your coins are waiting.
In this deep-dive lecture and live session, Ondřej took us behind the scenes of his revolutionary deck design—unpacking both the back and side marking systems that have captivated magicians worldwide. Whether you're a mentalist, sleight-of-hand purist, or simply a fan of ingenious methods, this event was a true eye-opener.
Join world-renowned magician Ondřej Pšenička as he reveals the real process of building a magic show from the ground up. From his first parlor performances to his Penn & Teller: Fool Us triumph, Ondřej lays out the creative path that turned his ideas into a full professional act. This session offers a rare, inspiring look at how a magician transforms vision into a show that truly connects with audiences.
Aaron continues his deep dive on the under-the-spread force—revealing every subtle detail that transforms this powerful tool from "tricky" to comfortable. Timing. Pressure. Feel. You'll walk away with a force you can trust.
Then Alex breaks down the French Drop, Spider Grip Vanish, and Classic Palm—the essential building blocks for that beautiful impromptu one-coin sequence we've been mastering together. These aren't just moves. They're the foundation of elegant, anytime coin magic.
Catch up now for clear drills, live coaching, and a supportive community that transforms careful practice into smooth, deceptive performance.
In this live session Aaron takes us on a deep dive of the under the spread steal.
Master the Elmsley Count, a foundational sleight in card magic and packet tricks. This essential technique will refine your skills and elevate your performances. Get the details you need to perfect this classic move!
More tools coming soon.
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