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The Magic Apple

Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.

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A spectator calls stop wherever they like, signs their card, and watches it get sealed inside a clear luggage tag—then sandwiched between two jokers for extra security. But baggage doesn't always stay where you put it. The card disappears from between the jokers and turns up buried in the deck, then keeps flipping over every time a little turbulence hits. For the finish, the spectator holds everything themselves—and the signed card makes one last flight, arriving safe inside the sealed tag in their own hands. John Guastaferro's Lost & Found—watch it today and take the trip.

A card is freely selected, lost in the deck, and cut as many times as the spectator likes. Then the performer asks a simple but personal question: who sits on your shoulder and influences your life? The spectator thinks of someone — a grandmother, as it turns out — and spells out her name, one card per letter. The last card lands face down on the table. It's the one they picked. Jonathan Levit's What's in a Name? — watch it today and see why it hits different every time.

Alain Nu's Seven Card Clairvoyance is mentalism stripped to its purest, most disarming form. A spectator pulls out seven cards — Ace through Seven — shuffles them freely, and works through a sequence entirely on their own. No forces. No funny business. And yet, when a single card remains face-down, Alain identifies it first as red, then as a diamond, then calls it dead-on: the Three of Diamonds. Clever, clean, and completely baffling, this is exactly the kind of impossible moment that makes audiences question everything they thought they knew. Watch it today.

A clean, escalating take on the classic elevator plot—Aces through Four repeatedly dive to the bottom… then impossibly rise back to the top, one after another. Just when it feels familiar, the routine shifts gears into a surprising, visual finish that hits harder than expected. Direct, playful, and built for real-world reactions, this is a smart upgrade to a classic you’ll want in your hands. Watch it now.

Danny Archer’s “Pick A Coin, Any Coin” turns a simple, fair choice into a mind‑bending mystery. A spectator signs a coin and drops it into a pouch filled with identical coins—mixed, shaken, and lost beyond reason. Yet without a glance, you reach in and pull out their exact coin. No guesses, no hesitation, and no special bags—just undeniable proof that the impossible can happen. Direct, deceptive, and effortless to reset—watch it today and see how clarity is the fastest path to the miraculous.

Watch Magic Masters Confidential: Adriano Zanetti Part 1 for an expanded Living Room Lecture experience that unveils some of the most powerful and practical magic routines in recent memory.

Steve Valentine brings Oscar Paulson’s classic Cards Across to life with his signature blend of humor and astonishment. In this polished, audience-tested routine, Steve guides you through every beat—so you can deliver miracles that feel effortless and get huge reactions. A worker’s delight, packed with charm, rhythm, and unforgettable magic. Watch it now and make it yours.

Gary Nealon turns convention upside down with the Reverse Tilt Control — a bold new spin on one of card magic’s most iconic moves. Smooth, simple, and devastatingly deceptive, Gary’s handling gives you ultimate control wrapped in effortless style. Elevate your performance and master the illusion today.

Jon Armstrong reinvents the classic ring and rope routine with a hilarious twist—swapping the rope for a necktie and turning pure sleight-of-hand into pure comedy. The ring vanishes, reappears, and escapes as the routine builds to an unforgettable finale: the knot transforms into a perfect bowtie. Fun, visual, and brilliantly structured, Jon teaches every detail—including how to make the special tie or where to get one—so you can start amazing audiences today.

John Guastaferro’s “Daley Prequel” is a fast, powerful opener that sets up the magic before your audience even realizes it’s begun. Crisp, clean, and built for maximum impact, it tees up the classic Daley’s Last Trick—or stands alone as a quick, killer transposition they’ll swear happened in their hands. Watch it now and add this pro-level spark to your set.

Unleash the magic of John Luka's "Devilish Miracle"! This latest handling of the Edward Marlo and Carmen Damico classic, enhanced with Shigeo Takagi's technique, offers a fresh and magical experience. In this stunning effect, two cards are freely selected and lost in the deck. When the deck is cut, one selection appears in a small packet of cards. Watch as that selection vanishes and reappears face up in the deck, while the other selection turns face down in the packet. With a double selection and a kicker twist, this routine is sure to elevate your card magic and leave your audience in awe!

Steve Valentine kicks off with the classic Scarne 2 Card Transposition, introducing his own impossible twist that takes this classic effect to new heights. This visually stunning card trick will require some practice, but the reactions you'll receive are well worth the effort!

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