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The Magic Apple
Over the last 20 years, Brent Geris has built The Magic Apple into a cornerstone of the magic community, creating a place where magicians can connect, learn, and purchase the finest effects with confidence. Having been deeply involved in the magic scene ourselves, we have great respect for Brent’s dedication to running a brick-and-mortar magic shop with a community focus—a rare and valuable thing in today’s world. It’s Brent’s personal touch, expertise, and selection of top-tier magic that make this partnership a perfect fit.
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Latest Releases
A spectator freely selects a classic film—and with just a few playful questions, you zero in on their thought with uncanny precision… before flipping reality on its head with a visual, laugh-out-loud transformation they never see coming. Daniel Chard’s DVD blends sharp mentalism, bold comedy, and a clever visual kicker into a practical, repeatable routine that hits hard in the real world. Direct, deceptive, and built for instant reset—this is a worker you’ll want in your set. Watch it today.
Gary Nealon takes John Hamman’s legendary Two Card Trick and turns it into a masterclass in pure, disarming impossibility—where a spectator makes a completely free choice… and reality quietly rearranges itself. With just two cards, the effect builds into a stunning moment where identities shift, backs change, and the impossible feels inevitable. Direct, psychological, and deeply deceptive. Watch it now and experience just how powerful two cards can be.
A wooden stir stick is clearly snapped—seen and heard—then sealed away… where the impossible happens. Spectators can feel and hear it break again and again, yet when everything is opened, the stick is unmistakably whole. No “restore” moment—just a lingering, unsettling question: did it ever break at all? Gregory Wilson’s Coffee Break is quick, visual, and perfectly built for real-world reactions—learn it and start bending reality today.
A card is freely stopped at, the deck is genuinely shuffled, and everything happens in the spectator’s hands. With no moves, no control, and no way back, they simply imagine their card turning over. When the cards are spread, one—and only one—has reversed… and it matches their thought exactly. Clean, hands-off, and impossible where it counts. Watch it now.
Larry Mota opens with a modular Color Stick routine packed with visual phases and a killer vanish, Mark LaBar takes a swing at Paul Richards’ Truth and walks away with the Conjurer Community Cup, and Bill Krupinsky fools the room with a deceptively simple card divination. Richie D elevates Paranormal with a casino-themed triple match, Todd Goldman tackles the demanding Tabary rope routine, and Michael Granoff closes with a six-year-in-the-making Ball & Glass that plays like a full theatrical piece. Jump into this Member Mastermind and walk away inspired to level up your own magic.
A clean, escalating take on the classic elevator plot—Aces through Four repeatedly dive to the bottom… then impossibly rise back to the top, one after another. Just when it feels familiar, the routine shifts gears into a surprising, visual finish that hits harder than expected. Direct, playful, and built for real-world reactions, this is a smart upgrade to a classic you’ll want in your hands. Watch it now.
Four freely selected cards vanish from the deck and reappear in different pockets—clean, direct, and impossible. Then it escalates: the entire sequence repeats faster, smoother… even hitting two cards at once for a stunning finish. Built for real-world performance with a confident, playful hook, this is a worker’s take on Travelers that feels as good as it looks. Watch it now.
From Helge Thun’s masterful Evidence of a Well Spent Life to Ben Seidman’s game‑changing Ring Watch Wonder, this Good, Bad & Ugly spotlights seven releases redefining what’s possible in magic today. Sleek, smart, and packed with real‑world impact — these are the effects setting new standards for pros and creators alike.
Lectures
Adriano Zanetti returns for Part 2 with a powerhouse session of real-world magic. Experience impossible “any card” revelations, layered mentalism, and effects that feel completely fair from start to finish. Adriano reveals the thinking behind building miracles that unfold naturally and hit hard—modern, audience-tested magic where every choice matters and the impossible feels inevitable.
Step into the mind of Christopher Carter—a master mentalist and keynote speaker who’s spent four decades transforming psychology, theater, and human connection into experiences that defy logic. In this rare interactive event, you’ll discover how stories, suggestion, and body language can shape what we believe and how we connect. It’s not a lecture. It’s not just a show. It’s a living conversation about how people think, communicate, and create meaning—wrapped in laughter, insight, and moments of pure astonishment.
Mark Strivings' Living Room Lecture Part 2 brings more exciting new approaches, methods and effects for anyone interested in performing close-up mindreading and mentalism. Building on the first lecture's success, Strivings explores the psychology and presentation needed for intimate mental feats, providing fresh, cutting-edge material immediately usable in real-world settings.
Nick DeCiutiis joins Magic Masters Confidential for a rare, behind‑closed‑doors session packed with real coin and card work. From Transient Coin with the Chinese Ending to a Four Aces sequence Aaron Fisher calls “each ace being a vision,” Nick delivers grounded, elegant magic shaped by a lifetime of experience. The night closes with The Trick with Two Dice—Dr. Sack’s classic, re‑engineered for deceptive, practical performance.
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John Luka strips down Larry Jennings' classic and rebuilds it into a streamlined, ultra-deceptive masterpiece.
John walks you through his personal handling of Invisible Palm Aces—crafted for clarity, flow, and real-world power. From palming technique and natural positioning to solving the notorious “last ace problem,” you’ll get a deep dive into one of the most elegant effects in close-up card magic.
A signed card vanishes—and when it comes back, it hits harder than you’re ready for. Gary Nealon takes the classic to a new place, layering a mystery card premise with the four Aces to build clean, escalating impossibility. It’s structured, deceptive, and lands with a moment that feels truly out of reach. Watch it now and add a closer that leaves no room for explanation.
In John Guastaferro’s All in Your Hands, two spectators freely mix and cut two packets of cards into four piles—without you ever touching the cards—and the top cards are revealed, one by one, to be the four Aces. Deceptively simple, entirely hands-off, and lightning-quick to learn, this spectator-cut-to-Aces routine is guaranteed to become your go-to astonisher.